---
description: Compare Similarweb vs Fullstory to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs Fullstory Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Software](/directory/34275/sales-intelligence/software) > [Similarweb \<span\>vs\</span\> Fullstory](https://www.capterra.com.au/compare/148472/153721/similarweb-pro/vs/fullstory)

# Compare Similarweb vs Fullstory

Canonical: https://www.capterra.com.au/compare/148472/153721/similarweb-pro/vs/fullstory

> Detailed comparison between Similarweb and Fullstory. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Similarweb | Fullstory |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 251 | 67 |
| **Starting Price** | USD 125.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Similarweb

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

## Key features

### Similarweb

- API
- Activity Tracking
- Ad hoc Reporting
- Conversion Rate Optimisation
- Customizable Reports
- Dashboard
- Engagement Tracking
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Performance Management
- Personalization
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Single Sign On
- Site Search Tracking
- Visitor Tracking
- Visualization

### Fullstory

- API
- Activity Tracking
- Ad hoc Reporting
- Conversion Rate Optimisation
- Customizable Reports
- Dashboard
- Engagement Tracking
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Performance Management
- Personalization
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Single Sign On
- Site Search Tracking
- Visitor Tracking
- Visualization

## Links

- [View Similarweb Profile](https://www.capterra.com.au/software/148472/similarweb-pro)
- [View Fullstory Profile](https://www.capterra.com.au/software/153721/fullstory)
- [View Original Comparison](https://www.capterra.com.au/compare/148472/153721/similarweb-pro/vs/fullstory)

-----

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