---
description: Compare Similarweb vs Owler to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs Owler Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/30073/web-analytics/software) > [Similarweb \<span\>vs\</span\> Owler](https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler)

# Compare Similarweb vs Owler

Canonical: https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler

> Detailed comparison between Similarweb and Owler. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Similarweb | Owler |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 260 | 4 |
| **Starting Price** | USD 125.00 | USD 350.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Similarweb

Serving over 6K customers from startups to Fortune 500s, Similarweb is the top choice of online companies that want to understand their industry, outperform their competitors, and convert more.

### Owler

Sales Teams&#10;Marketing&#10;Research &#10;Recruitment/Procurement

## Key features

### Similarweb

- API
- Ad hoc Reporting
- Alerts/Notifications
- Channel Management
- Competitive Analysis
- Contact Database
- Contact Management
- Conversion Rate Optimisation
- Customizable Reports
- Data Source Connectors
- Engagement Tracking
- Keyword Rank Tracking
- Lead Management
- Mobile Keywords
- Monitoring
- Natural Language Processing
- Performance Management
- Real-Time Data
- Visitor Tracking
- Web Tracking

### Owler

- API
- Alerts/Notifications
- Competitive Analysis
- Contact Database
- Contact Management
- Monitoring
- Real-Time Data

## Links

- [View Similarweb Profile](https://www.capterra.com.au/software/148472/similarweb-pro)
- [View Owler Profile](https://www.capterra.com.au/software/1016829/owler)
- [View Original Comparison](https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Similarweb vs Owler Comparison - Capterra Australia 2026","description":"Compare Similarweb vs Owler to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler","about":[{"@id":"https://www.capterra.com.au/software/148472/similarweb-pro#software"},{"@id":"https://www.capterra.com.au/software/1016829/owler#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"publisher":{"@id":"https://www.capterra.com.au/#organization"},"inLanguage":"en-AU"},{"name":"Similarweb","description":"At Similarweb, we’re dedicated to helping businesses harness the full power of the digital world. Our solutions address a wide range of needs - from in-depth competitive analysis across marketing channels to actionable, large-scale data insights.\n\nWith Similarweb, you benefit from:\n\n- Vast Data Coverage: Access intelligence from 1B+ websites, 8M apps, and 3M brands.\n- Live Insights: Track 5B search terms, 250M display ads, and 10B content pages in real time.\n- Global Perspective: Evaluate markets across 190 countries and 210 industries.\n\nTrusted by thousands of organizations - from startups to Fortune 500s - Similarweb is the go-to platform for gaining a competitive edge and driving lasting growth.\n\n\"During Black Friday, we leveraged Similarweb's insights to map trends and user behavior. This strategy led to a 20% increase in sales, showcasing how data-driven planning drives impactful results in key retail moments.\" - Cappuccino Digital (marketing agency).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/406150aa-d47d-4375-832d-f8a0a2f63aa2.png","url":"https://www.capterra.com.au/software/148472/similarweb-pro","@id":"https://www.capterra.com.au/software/148472/similarweb-pro#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":260},"offers":{"price":"125","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"name":"Owler","description":"Owler is a business intelligence platform with over 5 million users and over 15 million private and public companies, so you can stay ahead of the competition with instant updates on companies across all industries!\n\nOwler Max provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/08a83350-6b14-4152-8366-4d289a02f226.png","url":"https://www.capterra.com.au/software/1016829/owler","@id":"https://www.capterra.com.au/software/1016829/owler#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":4},"offers":{"price":"350","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/30073/web-analytics/software","@type":"ListItem"},{"name":"Similarweb vs Owler","position":3,"item":"https://www.capterra.com.au/compare/148472/1016829/similarweb-pro/vs/owler","@type":"ListItem"}]}]}
</script>