---
description: Compare EmailOctopus vs Litmus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus vs Litmus Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> Litmus](https://www.capterra.com.au/compare/147415/178360/emailoctopus/vs/litmus)

# Compare EmailOctopus vs Litmus

Canonical: https://www.capterra.com.au/compare/147415/178360/emailoctopus/vs/litmus

> Detailed comparison between EmailOctopus and Litmus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | EmailOctopus | Litmus |
| **Overall rating** | 4.8/5 | 4.6/5 |
| **Total Reviews** | 654 | 52 |
| **Starting Price** | USD 9.00 | USD 500.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

### Litmus

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

## Key features

### EmailOctopus

- Campaign Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- Lead Management
- List Management
- Personalization
- Preview Functionality
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Template Management
- Third-Party Integrations
- Web Forms

### Litmus

- Campaign Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- List Management
- Monitoring
- Personalization
- Preview Functionality
- Real-Time Analytics
- Reporting/Analytics
- Template Management
- Third-Party Integrations

## Links

- [View EmailOctopus Profile](https://www.capterra.com.au/software/147415/emailoctopus)
- [View Litmus Profile](https://www.capterra.com.au/software/178360/litmus)
- [View Original Comparison](https://www.capterra.com.au/compare/147415/178360/emailoctopus/vs/litmus)

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