---
description: Compare EmailOctopus vs Postalytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus vs Postalytics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> Postalytics](https://www.capterra.com.au/compare/147415/168089/emailoctopus/vs/postalytics)

# Compare EmailOctopus vs Postalytics

Canonical: https://www.capterra.com.au/compare/147415/168089/emailoctopus/vs/postalytics

> Detailed comparison between EmailOctopus and Postalytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | EmailOctopus | Postalytics |
| **Overall rating** | 4.8/5 | 4.3/5 |
| **Total Reviews** | 654 | 33 |
| **Starting Price** | USD 9.00 | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

### Postalytics

Advanced marketers and agencies that want to send direct mail postcards and letters in a smart, automated way. Typically have invested in CRM or Marketing Automation and wants to leverage it.

## Key features

### EmailOctopus

- API
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Contact Database
- Data Import/Export
- Drag & Drop
- Email Marketing
- Engagement Tracking
- Event Triggered Actions
- Lead Capture
- Lead Generation
- Lead Management
- Live Chat
- Personalization
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Web Forms

### Postalytics

- API
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Channel Management
- Contact Database
- Data Import/Export
- Drag & Drop
- Email Marketing
- Event Triggered Actions
- Lead Generation
- Lead Management
- Reporting & Statistics
- Reporting/Analytics

## Links

- [View EmailOctopus Profile](https://www.capterra.com.au/software/147415/emailoctopus)
- [View Postalytics Profile](https://www.capterra.com.au/software/168089/postalytics)
- [View Original Comparison](https://www.capterra.com.au/compare/147415/168089/emailoctopus/vs/postalytics)

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