---
description: Compare EmailOctopus vs Google Campaign Manager 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: EmailOctopus vs Google Campaign Manager 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [EmailOctopus \<span\>vs\</span\> Google Campaign Manager 360](https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360)

# Compare EmailOctopus vs Google Campaign Manager 360

Canonical: https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360

> Detailed comparison between EmailOctopus and Google Campaign Manager 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | EmailOctopus | Google Campaign Manager 360 |
| **Overall rating** | 4.8/5 | 4.3/5 |
| **Total Reviews** | 654 | 6 |
| **Starting Price** | USD 9.00 | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | - |
| **Training** | Webinars, Documentation, Videos | - |

## Best for

### EmailOctopus

EmailOctopus is used by bloggers, ecommerce businesses, authors, charities, crypto groups, indie hackers, music pros, newsletter creators, real estate agents, schools, and Web3 firms.

### Google Campaign Manager 360

Large enterprises

## Key features

### EmailOctopus

- API
- Activity Tracking
- Campaign Scheduling
- Content Management
- Customisable Branding
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Lead Capture
- Lead Management
- Live Chat
- Personalization
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Subscriber Management
- Web Forms

### Google Campaign Manager 360

- Campaign Planning
- Channel Management
- Real-Time Analytics

## Links

- [View EmailOctopus Profile](https://www.capterra.com.au/software/147415/emailoctopus)
- [View Google Campaign Manager 360 Profile](https://www.capterra.com.au/software/1024556/google-campaign-manager-360)
- [View Original Comparison](https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"EmailOctopus vs Google Campaign Manager 360 Comparison - Capterra Australia 2026","description":"Compare EmailOctopus vs Google Campaign Manager 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360","about":[{"@id":"https://www.capterra.com.au/software/147415/emailoctopus#software"},{"@id":"https://www.capterra.com.au/software/1024556/google-campaign-manager-360#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"EmailOctopus","description":"EmailOctopus is the low-cost email marketing platform providing the essential features businesses and individual creators need to grow their mailing list and engage their audience. The easy-to-use email editor makes it possible to build both HTML-rich and simple plain text emails. While the automation and segmentation tools enable users to set up time-based autoresponders and drip campaigns, and deliver tailored messages to specific groups of subscribers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/54f5384b-3ad5-4759-9fe3-1dc6b6d31d8b.png","url":"https://www.capterra.com.au/software/147415/emailoctopus","@id":"https://www.capterra.com.au/software/147415/emailoctopus#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"bestRating":5,"ratingCount":654},"offers":{"price":"9","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Campaign Manager 360","description":"Google Campaign Manager 360 is a cross-channel ad management solution for large enterprises. This platform allows businesses to centralize ad serving across channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/59091562-8615-4523-95b1-764a44652a23.jpeg","url":"https://www.capterra.com.au/software/1024556/google-campaign-manager-360","@id":"https://www.capterra.com.au/software/1024556/google-campaign-manager-360#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":6},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/30012/campaign-management/software","@type":"ListItem"},{"name":"EmailOctopus vs Google Campaign Manager 360","position":3,"item":"https://www.capterra.com.au/compare/147415/1024556/emailoctopus/vs/google-campaign-manager-360","@type":"ListItem"}]}]}
</script>