---
description: Compare Tango vs PassKit to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Tango vs PassKit Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Tango \<span\>vs\</span\> PassKit](https://www.capterra.com.au/compare/146809/1081603/e-gift-card-rewards-and-incentives/vs/PassKit)

# Compare Tango vs PassKit

Canonical: https://www.capterra.com.au/compare/146809/1081603/e-gift-card-rewards-and-incentives/vs/PassKit

> Detailed comparison between Tango and PassKit. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Tango | PassKit |
| **Overall rating** | 4.8/5 | - |
| **Total Reviews** | 518 | 0 |
| **Starting Price** | - | USD 39.50 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | In Person, Documentation | Documentation |

## Best for

### Tango

We make it simple for anyone to send rewards and incentives on-demand, in bulk, or automatically via API integration. We support small programs to the largest, scaled programs with reliable products.

### PassKit

Retail, hospitality, fitness, transportation, and event businesses seeking mobile-first loyalty, membership, coupon, or ticket solutions delivered through Apple Wallet and Google Wallet.

## Key features

### Tango

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Customisable Branding
- Customizable Reports
- Customizable Templates
- Engagement Tracking
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Recognition Tracking
- Rewards Catalog
- Rewards Management
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- eCards

### PassKit

- API
- Activity Dashboard
- CRM
- Customisable Branding
- Customizable Templates
- Discount Management
- Engagement Tracking
- Gift Card Management
- Loyalty Cards
- Loyalty Program
- Rewards Management

## Links

- [View Tango Profile](https://www.capterra.com.au/software/146809/e-gift-card-rewards-and-incentives)
- [View PassKit Profile](https://www.capterra.com.au/software/1081603/PassKit)
- [View Original Comparison](https://www.capterra.com.au/compare/146809/1081603/e-gift-card-rewards-and-incentives/vs/PassKit)

-----

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