---
description: Compare Whatagraph vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Whatagraph vs HubSpot Marketing Hub Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Whatagraph \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing)

# Compare Whatagraph vs HubSpot Marketing Hub

Canonical: https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing

> Detailed comparison between Whatagraph and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Whatagraph | HubSpot Marketing Hub |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 84 | 6220 |
| **Starting Price** | - | USD 15.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Whatagraph

Whatagraph helps agencies and brands deliver accurate, customizable reports at scale, and get actionable insights for growth.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Whatagraph

- API
- CRM
- Campaign Planning
- Campaign Segmentation
- Collaboration Tools
- Conversion Rate Optimisation
- Dashboard
- Dynamic Content
- Engagement Tracking
- Marketing Automation
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Search/Filter
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Template Management
- Visual Analytics
- Website Visitor Tracking

### HubSpot Marketing Hub

- API
- CRM
- Campaign Planning
- Campaign Segmentation
- Collaboration Tools
- Conversion Rate Optimisation
- Dashboard
- Dynamic Content
- Engagement Tracking
- Marketing Automation
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Search/Filter
- Social Marketing
- Social Media Integration
- Social Media Monitoring
- Template Management
- Visual Analytics
- Website Visitor Tracking

## Links

- [View Whatagraph Profile](https://www.capterra.com.au/software/146220/whatagraph)
- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Whatagraph vs HubSpot Marketing Hub Comparison - Capterra Australia 2026","description":"Compare Whatagraph vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing","about":[{"@id":"https://www.capterra.com.au/software/146220/whatagraph#software"},{"@id":"https://www.capterra.com.au/software/171840/hubspot-marketing#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Whatagraph","description":"Whatagraph is the AI-powered marketing intelligence platform built for performance marketers who need instant clarity from their data. By connecting all channels into one place, it eliminates manual reporting and provides a single source of truth for campaign performance. With customizable dashboards, automated reporting, and AI-driven insights, Whatagraph makes it easy to track KPIs, identify what’s working, and optimize for better results - without requiring technical expertise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f0b64d0c-27b8-4b6e-bdf6-419486bf9f79.png","url":"https://www.capterra.com.au/software/146220/whatagraph","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/146220/whatagraph#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":84},"operatingSystem":"Cloud"},{"name":"HubSpot Marketing Hub","description":"HubSpot makes it easy for businesses to start doing social media marketing that actually generates business. You can also monitor your social media marketing efforts with baked-in analytics, so you can continually improve your content and start generating more leads for your business. Sign up for free, and see how HubSpot can help you do social media marketing that converts leads, closes customers, and contributes to your business.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abcc5258-419b-492a-a5c3-e3ada71d0e1c.png","url":"https://www.capterra.com.au/software/171840/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/171840/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Whatagraph vs HubSpot Marketing Hub","position":3,"item":"https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/146220/171840/whatagraph/vs/hubspot-marketing#breadcrumblist"}]}
</script>