---
description: Compare Whatagraph vs Omnisend to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Whatagraph vs Omnisend Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Analytics Tools](/directory/31655/social-media-analytics-tools/software) > [Whatagraph \<span\>vs\</span\> Omnisend](https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend)

# Compare Whatagraph vs Omnisend

Canonical: https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend

> Detailed comparison between Whatagraph and Omnisend. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Whatagraph | Omnisend |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 84 | 836 |
| **Starting Price** | - | USD 16.00 |
| **Free Trial** | No | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Whatagraph

Whatagraph helps agencies and brands deliver accurate, customizable reports at scale, and get actionable insights for growth.

### Omnisend

Omnisend is used by eCommerce brands, online retailers, digital marketers, CRM specialists, email marketing managers, and social media marketers.

## Key features

### Whatagraph

- API
- CRM
- Campaign Planning
- Customisable Branding
- Dashboard
- Data Integration
- Dynamic Content
- Engagement Tracking
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Sales Analytics
- Search/Filter
- Social Marketing
- Social Media Integration
- Template Management
- Website Visitor Tracking

### Omnisend

- API
- CRM
- Campaign Planning
- Customisable Branding
- Dashboard
- Data Integration
- Dynamic Content
- Engagement Tracking
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reminders
- Sales Analytics
- Search/Filter
- Social Marketing
- Social Media Integration
- Template Management
- Website Visitor Tracking

## Links

- [View Whatagraph Profile](https://www.capterra.com.au/software/146220/whatagraph)
- [View Omnisend Profile](https://www.capterra.com.au/software/153508/omnisend)
- [View Original Comparison](https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Whatagraph vs Omnisend Comparison - Capterra Australia 2026","description":"Compare Whatagraph vs Omnisend to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend","about":[{"@id":"https://www.capterra.com.au/software/146220/whatagraph#software"},{"@id":"https://www.capterra.com.au/software/153508/omnisend#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Whatagraph","description":"Whatagraph is the AI-powered marketing intelligence platform built for performance marketers who need instant clarity from their data. By connecting all channels into one place, it eliminates manual reporting and provides a single source of truth for campaign performance. With customizable dashboards, automated reporting, and AI-driven insights, Whatagraph makes it easy to track KPIs, identify what’s working, and optimize for better results - without requiring technical expertise.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f0b64d0c-27b8-4b6e-bdf6-419486bf9f79.png","url":"https://www.capterra.com.au/software/146220/whatagraph","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/146220/whatagraph#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":84},"operatingSystem":"Cloud"},{"name":"Omnisend","description":"Omnisend is an email marketing software designed for ecommerce applications, enabling automated marketing campaigns through multiple channels. The platform features intuitive tools for creating personalized, branded communications while automating routine tasks such as welcome messages and abandoned cart recovery notifications. The system includes SMS capabilities for broader customer engagement and offers segmentation functionality to deliver targeted messaging based on customer behavior and campaign activity. \n\nOmnisend centralizes marketing data through integrations with numerous ecommerce platforms and tools, allowing for streamlined campaign management. The software provides comprehensive reporting features to track campaign performance and customer engagement metrics. Migration from other platforms can be completed quickly with minimal disruption to ongoing marketing efforts. The platform continues to evolve with new features and capabilities to address changing marketing needs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/088bd3a2-781b-40aa-b94d-3094501d1b96.webp","url":"https://www.capterra.com.au/software/153508/omnisend","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/153508/omnisend#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":836},"offers":{"price":"16","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Analytics Tools","position":2,"item":"/directory/31655/social-media-analytics-tools/software","@type":"ListItem"},{"name":"Whatagraph vs Omnisend","position":3,"item":"https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/146220/153508/whatagraph/vs/omnisend#breadcrumblist"}]}
</script>