---
description: Compare Total Expert vs Big Purple Dot to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Total Expert vs Big Purple Dot Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Total Expert \<span\>vs\</span\> Big Purple Dot](https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot)

# Compare Total Expert vs Big Purple Dot

Canonical: https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot

> Detailed comparison between Total Expert and Big Purple Dot. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Total Expert | Big Purple Dot |
| **Overall rating** | 4.3/5 | 3.3/5 |
| **Total Reviews** | 48 | 4 |
| **Starting Price** | USD 69.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support | Email/Help Desk, Phone Support |
| **Training** | In Person, Live Online, Webinars, Documentation | - |

## Best for

### Total Expert

Banking and mortgage professionals.

### Big Purple Dot

Designed for lenders and realtors, it is a real estate CRM solution that helps manage leads, collaborate with partners, and facilitate SMS as well as email marketing processes.

## Key features

### Total Expert

- API
- Activity Dashboard
- CRM
- Calendar Management
- Campaign Management
- Client Management
- Contact Management
- Email Marketing
- Email Templates
- Lead Capture
- Lead Generation
- Lead Management
- Live Chat
- Marketing Automation
- Multi-Channel Communication
- Segmentation
- Third-Party Integrations

### Big Purple Dot

- API
- Activity Dashboard
- CRM
- Calendar Management
- Campaign Management
- Contact Management
- Dashboard
- Document Management
- Email Marketing
- Email Templates
- Lead Capture
- Lead Generation
- Lead Management
- Marketing Automation
- Reminders
- Third-Party Integrations

## Links

- [View Total Expert Profile](https://www.capterra.com.au/software/146103/total-expert)
- [View Big Purple Dot Profile](https://www.capterra.com.au/software/210519/big-purple-dot)
- [View Original Comparison](https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Total Expert vs Big Purple Dot Comparison - Capterra Australia 2026","description":"Compare Total Expert vs Big Purple Dot to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot","about":[{"@id":"https://www.capterra.com.au/software/146103/total-expert#software"},{"@id":"https://www.capterra.com.au/software/210519/big-purple-dot#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot#webpage","publisher":{"@id":"https://www.capterra.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.capterra.com.au/#website"}},{"name":"Total Expert","description":"Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. We power marketing and revenue growth for 10% of $2 trillion per year U.S. mortgage industry, and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era.","url":"https://www.capterra.com.au/software/146103/total-expert","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/146103/total-expert#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":48,"ratingValue":4.3},"offers":{"price":"69","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Big Purple Dot","description":"Real estate CRM platform that helps realtors capture, engage, follow-up and close leads generated through email and SMS marketing.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/761e5ee5-81af-47ef-bde2-20afc8309569.png","url":"https://www.capterra.com.au/software/210519/big-purple-dot","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/210519/big-purple-dot#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":4,"ratingValue":3.3},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Total Expert vs Big Purple Dot","position":3,"item":"https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/146103/210519/total-expert/vs/big-purple-dot#breadcrumblist"}]}
</script>