---
description: Compare Friendbuy vs Smile.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Friendbuy vs Smile.io Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Referral Software](/directory/30681/referral/software) > [Friendbuy \<span\>vs\</span\> Smile.io](https://www.capterra.com.au/compare/144851/169446/friendbuy/vs/smile-io)

# Compare Friendbuy vs Smile.io

Canonical: https://www.capterra.com.au/compare/144851/169446/friendbuy/vs/smile-io

> Detailed comparison between Friendbuy and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Friendbuy | Smile.io |
| **Overall rating** | 4.2/5 | 4.9/5 |
| **Total Reviews** | 5 | 67 |
| **Starting Price** | USD 249.00 | USD 199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Friendbuy

Friendbuy is the top choice for fast-growing e-commerce companies selling direct to consumer. Friendbuys refer-a-friend programs turn word of mouth into a strategic channel for growth

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Key features

### Friendbuy

- API
- Advocate Management
- Communication Management
- Customizable Templates
- For Customer Referrals
- Lead Capture
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Referral Templates
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Third-Party Integrations

### Smile.io

- API
- Activity Tracking
- Communication Management
- Customizable Templates
- Dashboard
- Discount Management
- For Customer Referrals
- Loyalty Program
- Multi-Channel Marketing
- Performance Metrics
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Third-Party Integrations
- eCommerce Management

## Links

- [View Friendbuy Profile](https://www.capterra.com.au/software/144851/friendbuy)
- [View Smile.io Profile](https://www.capterra.com.au/software/169446/smile-io)
- [View Original Comparison](https://www.capterra.com.au/compare/144851/169446/friendbuy/vs/smile-io)

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