---
description: Compare HerdMASTER vs Traction Ag to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HerdMASTER vs Traction Ag Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Farm Management Software](/directory/20061/farm-management/software) > [HerdMASTER \<span\>vs\</span\> Traction Ag](https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction)

# Compare HerdMASTER vs Traction Ag

Canonical: https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction

> Detailed comparison between HerdMASTER and Traction Ag. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HerdMASTER | Traction Ag |
| **Overall rating** | - | 4.9/5 |
| **Total Reviews** | 0 | 59 |
| **Starting Price** | USD 300.00 | USD 950.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### HerdMASTER

Beef Cattle, Small Stock, Game and other commercial and stud livestock properties, HerdMASTER is designed to work just as well on a small hobby farm as to a large multi-property enterprise.

### Traction Ag

Traction Ag is built for family farms that manage their own books, know the importance of sound financial management, and are serious about building a business worth passing on to the next generation.

## Key features

### HerdMASTER

- CRM
- Crop/Livestock Management
- Inventory Management
- Pricing Management
- Traceability

### Traction Ag

- API
- Accounts Payable
- Activity Tracking
- Audit Trail
- Billing & Invoicing
- Built-in Accounting
- CRM
- Crop/Livestock Management
- Data Capture and Transfer
- Equipment Tracking
- Field Mapping
- Inventory Management
- Invoice Management
- Order Processing
- Pricing Management
- Receipt Management
- Reminders
- Status Tracking
- Supplier Management
- Traceability

## Links

- [View HerdMASTER Profile](https://www.capterra.com.au/software/142497/herdmaster)
- [View Traction Ag Profile](https://www.capterra.com.au/software/218915/traction)
- [View Original Comparison](https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HerdMASTER vs Traction Ag Comparison - Capterra Australia 2026","description":"Compare HerdMASTER vs Traction Ag to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction","about":[{"@id":"https://www.capterra.com.au/software/142497/herdmaster#software"},{"@id":"https://www.capterra.com.au/software/218915/traction#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"HerdMASTER","description":"HerdMASTER: a herd and livestock management program for performance breeding using phenotypic traits. It is currently used by some of the biggest beef studs in the world.\n\nIncluding over 190 reports, society reporting, pre-set and customisable traits, standardised and custom observation codes, Crush side recording, customisable treatments/procedures, RFID scanning, unlimited number of animal records, semen and embryo inventories, multi-sire matings, BREEDPLAN integration and much more.","url":"https://www.capterra.com.au/software/142497/herdmaster","@id":"https://www.capterra.com.au/software/142497/herdmaster#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","offers":{"price":"300","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Windows, Android, Platform ios, Platform ipad"},{"name":"Traction Ag","description":"Traction Ag is the leading integrated farm accounting software platform, purpose-built to help farmers track true costs, manage bookkeeping, and make smarter financial decisions year-round. Unlike generic accounting systems, Traction Ag connects field records to financials so farmers know their breakeven per acre and bushel—without spreadsheets.\nWith real-time cash and accrual insights, tax-ready reports, inventory tracking, and automated expense management, Traction Ag gives farmers clarity into their financial position at all times. The platform integrates with banks, credit cards, payroll, machinery, and farm input suppliers—eliminating manual data entry and ensuring every expense is accounted for. Following the 2023 acquisition of Conservis, Traction Ag offers advanced farm management tools including crop planning, budgeting, grain contracts, work orders, and FSA reporting—further cementing its role as the industry’s most complete farm financial platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fa8295aa-4442-478d-91b6-13620ee87c4d.png","url":"https://www.capterra.com.au/software/218915/traction","@id":"https://www.capterra.com.au/software/218915/traction#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":59},"offers":{"price":"950","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Farm Management Software","position":2,"item":"/directory/20061/farm-management/software","@type":"ListItem"},{"name":"HerdMASTER vs Traction Ag","position":3,"item":"https://www.capterra.com.au/compare/142497/218915/herdmaster/vs/traction","@type":"ListItem"}]}]}
</script>