---
description: Compare ActiveDEMAND vs ZoomInfo Marketing to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ActiveDEMAND vs ZoomInfo Marketing Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [ActiveDEMAND \<span\>vs\</span\> ZoomInfo Marketing](https://www.capterra.com.au/compare/142305/1031434/activedemand/vs/zoominfo-marketing)

# Compare ActiveDEMAND vs ZoomInfo Marketing

Canonical: https://www.capterra.com.au/compare/142305/1031434/activedemand/vs/zoominfo-marketing

> Detailed comparison between ActiveDEMAND and ZoomInfo Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ActiveDEMAND | ZoomInfo Marketing |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 79 | 4 |
| **Starting Price** | USD 15.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### ActiveDEMAND

ActiveDEMAND is an integrated marketing platform designed for digital marketing agencies and helps them scale their business by delivering and DEMONSTRATING real value to clients.

### ZoomInfo Marketing

ZoomInfo Marketing is used by B2B marketers, ABM specialists, demand generation teams, digital marketers, growth marketers, and campaign managers.

## Key features

### ActiveDEMAND

- API
- Activity Tracking
- Ad hoc Reporting
- CRM
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customizable Reports
- Dashboard
- Data Source Connectors
- Engagement Tracking
- Lead Capture
- Lead Qualification
- Multi-Channel Communication
- Personalization
- Pipeline Reports
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Web Forms

### ZoomInfo Marketing

- API
- Activity Tracking
- Ad hoc Reporting
- CRM
- Conversion Rate Optimisation
- Customer Activity Tracking
- Customizable Reports
- Dashboard
- Data Source Connectors
- Engagement Tracking
- Lead Capture
- Lead Qualification
- Multi-Channel Communication
- Personalization
- Pipeline Reports
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Web Forms

## Links

- [View ActiveDEMAND Profile](https://www.capterra.com.au/software/142305/activedemand)
- [View ZoomInfo Marketing Profile](https://www.capterra.com.au/software/1031434/zoominfo-marketing)
- [View Original Comparison](https://www.capterra.com.au/compare/142305/1031434/activedemand/vs/zoominfo-marketing)

-----

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