---
description: Compare Instapage vs Wix to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Instapage vs Wix Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [AB Testing Tools](/directory/30896/ab-testing/software) > [Instapage \<span\>vs\</span\> Wix](https://www.capterra.com.au/compare/141695/169007/instapage/vs/wix)

# Compare Instapage vs Wix

Canonical: https://www.capterra.com.au/compare/141695/169007/instapage/vs/wix

> Detailed comparison between Instapage and Wix. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Instapage | Wix |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 365 | 10606 |
| **Starting Price** | USD 79.00 | USD 17.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Instapage

Digital Marketing Teams and Agencies. Small and mid-sized businesses across the sectors.

### Wix

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

## Key features

### Instapage

- API
- Activity Tracking
- CRM
- Campaign Planning
- Client Management
- Content Management
- Content Publishing Options
- Customisable Branding
- Customizable Reports
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Layout & Design
- Monitoring
- Multi-Channel Campaigns
- Pre-built Templates
- Real Time Editing
- SSL Security
- Website Publishing Options

### Wix

- API
- Activity Tracking
- CRM
- Campaign Planning
- Client Management
- Content Management
- Content Publishing Options
- Customisable Branding
- Customizable Reports
- Dynamic Content
- Email Management
- Engagement Tracking
- Form Builder
- Layout & Design
- Monitoring
- Multi-Channel Campaigns
- Pre-built Templates
- Real Time Editing
- SSL Security
- Website Publishing Options

## Links

- [View Instapage Profile](https://www.capterra.com.au/software/141695/instapage)
- [View Wix Profile](https://www.capterra.com.au/software/169007/wix)
- [View Original Comparison](https://www.capterra.com.au/compare/141695/169007/instapage/vs/wix)

-----

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