---
description: Compare LoyaltyLion vs Smile.io to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: LoyaltyLion vs Smile.io Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [LoyaltyLion \<span\>vs\</span\> Smile.io](https://www.capterra.com.au/compare/140592/169446/loyaltylion/vs/smile-io)

# Compare LoyaltyLion vs Smile.io

Canonical: https://www.capterra.com.au/compare/140592/169446/loyaltylion/vs/smile-io

> Detailed comparison between LoyaltyLion and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | LoyaltyLion | Smile.io |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 19 | 67 |
| **Starting Price** | USD 199.00 | USD 199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### LoyaltyLion

LoyaltyLion helps fast-growth ecommerce brands on Shopify and Shopify Plus. We support online, in-store, mobile, DTC and third-party loyalty experiences for brands in apparel, beauty, health and more

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Key features

### LoyaltyLion

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Customer Activity Tracking
- Customisable Branding
- Discount Management
- Email Marketing
- Loyalty Program
- Membership Management
- ROI Tracking
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- eCommerce Management

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Dashboard
- Discount Management
- Email Marketing
- Loyalty Program
- Membership Management
- Performance Metrics
- Point of Sale (POS)
- ROI Tracking
- Referral Tracking
- Rewards Management
- Social Media Integration
- Third-Party Integrations
- eCommerce Management

## Links

- [View LoyaltyLion Profile](https://www.capterra.com.au/software/140592/loyaltylion)
- [View Smile.io Profile](https://www.capterra.com.au/software/169446/smile-io)
- [View Original Comparison](https://www.capterra.com.au/compare/140592/169446/loyaltylion/vs/smile-io)

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