---
description: Compare Outbrain vs Google Ads to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Outbrain vs Google Ads Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Outbrain \<span\>vs\</span\> Google Ads](https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads)

# Compare Outbrain vs Google Ads

Canonical: https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads

> Detailed comparison between Outbrain and Google Ads. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Outbrain | Google Ads |
| **Overall rating** | 3.9/5 | 4.4/5 |
| **Total Reviews** | 32 | 1006 |
| **Starting Price** | USD 20.00 | - |
| **Free Trial** | - | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Outbrain

Online marketer

### Google Ads

Businesses of any size \&amp; type who are looking to advertise online.

## Key features

### Outbrain

- API
- Activity Dashboard
- Advertising Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Client Management
- Conversion Rate Optimisation
- Customizable Reports
- Engagement Tracking
- Filtering
- Geotargeting
- Lead Generation
- Lead Management
- Monitoring
- Multi-Campaign
- Performance Management
- ROI Tracking
- Real-Time Data

### Google Ads

- API
- Activity Dashboard
- Advertising Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- Geotargeting
- Lead Generation
- Monitoring
- Multi-Campaign
- ROI Tracking

## Links

- [View Outbrain Profile](https://www.capterra.com.au/software/140446/outbrain-amplify)
- [View Google Ads Profile](https://www.capterra.com.au/software/213339/google-ads)
- [View Original Comparison](https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Outbrain vs Google Ads Comparison - Capterra Australia 2026","description":"Compare Outbrain vs Google Ads to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads","about":[{"@id":"https://www.capterra.com.au/software/140446/outbrain-amplify#software"},{"@id":"https://www.capterra.com.au/software/213339/google-ads#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Outbrain","description":"Outbrain is a premium native advertising platform that helps connect marketers to their target audience through personalized recommendations on the world's leading publishers. We use proprietary interest and behavioral data to capture audiences attention all the way to inspiring their next action.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/334b9f5e-0221-444c-a605-69ae738b6081.png","url":"https://www.capterra.com.au/software/140446/outbrain-amplify","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/140446/outbrain-amplify#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":32},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Ads","description":"Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, and other sites across the web. Using smart technology, digital ads are displayed to online searchers based on the relevance of products and services offered by advertisers. Google Ads allows businesses to choose specific goals that can help drive website visits, increase customer calls, and/or gain more in-store visits. It offers complete control over monthly budget settings.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e15c44eb-58ca-4159-acc7-4a4ea7a06105.png","url":"https://www.capterra.com.au/software/213339/google-ads","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/213339/google-ads#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":1006},"operatingSystem":"Cloud, Android"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Content Marketing Software","position":2,"item":"/directory/30796/content-marketing/software","@type":"ListItem"},{"name":"Outbrain vs Google Ads","position":3,"item":"https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/140446/213339/outbrain-amplify/vs/google-ads#breadcrumblist"}]}
</script>