---
description: Compare Outbrain vs The Brief to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Outbrain vs The Brief Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Outbrain \<span\>vs\</span\> The Brief](https://www.capterra.com.au/compare/140446/161766/outbrain-amplify/vs/creatopy)

# Compare Outbrain vs The Brief

Canonical: https://www.capterra.com.au/compare/140446/161766/outbrain-amplify/vs/creatopy

> Detailed comparison between Outbrain and The Brief. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Outbrain | The Brief |
| **Overall rating** | 3.9/5 | 4.6/5 |
| **Total Reviews** | 32 | 285 |
| **Starting Price** | USD 20.00 | USD 79.00 |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Outbrain

Online marketer

### The Brief

Thousands of leading brands use The Brief to spark their campaigns from inspiration to optimization, giving them more time for ideas that increase impact.

## Key features

### Outbrain

- A/B Testing
- Advertising Management
- Campaign Tracking
- Collaboration Tools
- Content Library
- Content Management
- Conversion Tracking
- Customisable Branding
- Customizable Reports
- Data Import/Export
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Reporting
- Reporting & Statistics
- Retargeting Ads
- Search/Filter
- Visual Analytics

### The Brief

- A/B Testing
- Advertising Management
- Campaign Tracking
- Collaboration Tools
- Content Library
- Content Management
- Conversion Tracking
- Customisable Branding
- Customizable Reports
- Data Import/Export
- Monitoring
- Multi-Campaign
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Reporting
- Reporting & Statistics
- Retargeting Ads
- Search/Filter
- Visual Analytics

## Links

- [View Outbrain Profile](https://www.capterra.com.au/software/140446/outbrain-amplify)
- [View The Brief Profile](https://www.capterra.com.au/software/161766/creatopy)
- [View Original Comparison](https://www.capterra.com.au/compare/140446/161766/outbrain-amplify/vs/creatopy)

-----

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