---
description: Compare Outbrain vs Taboola to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Outbrain vs Taboola Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Content Marketing Software](/directory/30796/content-marketing/software) > [Outbrain \<span\>vs\</span\> Taboola](https://www.capterra.com.au/compare/140446/156009/outbrain-amplify/vs/taboola)

# Compare Outbrain vs Taboola

Canonical: https://www.capterra.com.au/compare/140446/156009/outbrain-amplify/vs/taboola

> Detailed comparison between Outbrain and Taboola. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Outbrain | Taboola |
| **Overall rating** | 3.9/5 | 4.5/5 |
| **Total Reviews** | 32 | 68 |
| **Starting Price** | USD 20.00 | - |
| **Free Trial** | - | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Outbrain

Online marketer

### Taboola

Digital properties, big brands, performance marketers, affiliate marketers, ecommerce marketers.

## Key features

### Outbrain

- A/B Testing
- API
- Audience Targeting
- Budget Management
- Campaign Segmentation
- Channel Management
- Collaboration Tools
- Customisable Branding
- Customizable Reports
- Engagement Tracking
- Filtering
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Performance Management
- Personalization
- Real-Time Reporting
- Reporting & Statistics
- Social Media Monitoring
- Web Traffic Reporting

### Taboola

- A/B Testing
- API
- Audience Targeting
- Budget Management
- Campaign Segmentation
- Channel Management
- Collaboration Tools
- Customisable Branding
- Customizable Reports
- Engagement Tracking
- Filtering
- Monitoring
- Multi-Channel Campaigns
- Multi-Channel Marketing
- Performance Management
- Personalization
- Real-Time Reporting
- Reporting & Statistics
- Social Media Monitoring
- Web Traffic Reporting

## Links

- [View Outbrain Profile](https://www.capterra.com.au/software/140446/outbrain-amplify)
- [View Taboola Profile](https://www.capterra.com.au/software/156009/taboola)
- [View Original Comparison](https://www.capterra.com.au/compare/140446/156009/outbrain-amplify/vs/taboola)

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