---
description: Compare Outbrain vs Semrush to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Outbrain vs Semrush Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/30012/campaign-management/software) > [Outbrain \<span\>vs\</span\> Semrush](https://www.capterra.com.au/compare/140446/151962/outbrain-amplify/vs/semrush)

# Compare Outbrain vs Semrush

Canonical: https://www.capterra.com.au/compare/140446/151962/outbrain-amplify/vs/semrush

> Detailed comparison between Outbrain and Semrush. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Outbrain | Semrush |
| **Overall rating** | 3.9/5 | 4.6/5 |
| **Total Reviews** | 32 | 2316 |
| **Starting Price** | USD 20.00 | USD 139.95 |
| **Free Trial** | - | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Outbrain

Online marketer

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

## Key features

### Outbrain

- API
- Activity Tracking
- Automated Publishing
- Channel Management
- Client Management
- Collaboration Tools
- Content Management
- Customisable Branding
- Customizable Reports
- Dashboard
- Engagement Tracking
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Performance Metrics
- Post Scheduling
- Real-Time Analytics
- Reporting/Analytics
- Social Media Monitoring
- Visual Analytics

### Semrush

- API
- Activity Tracking
- Automated Publishing
- Channel Management
- Client Management
- Collaboration Tools
- Content Management
- Customisable Branding
- Customizable Reports
- Dashboard
- Engagement Tracking
- Monitoring
- Multi-Account Management
- Multi-Channel Campaigns
- Performance Metrics
- Post Scheduling
- Real-Time Analytics
- Reporting/Analytics
- Social Media Monitoring
- Visual Analytics

## Links

- [View Outbrain Profile](https://www.capterra.com.au/software/140446/outbrain-amplify)
- [View Semrush Profile](https://www.capterra.com.au/software/151962/semrush)
- [View Original Comparison](https://www.capterra.com.au/compare/140446/151962/outbrain-amplify/vs/semrush)

-----

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