---
description: Compare UMarket vs Guusto to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: UMarket vs Guusto Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [UMarket \<span\>vs\</span\> Guusto](https://www.capterra.com.au/compare/136103/186209/umarket/vs/guusto)

# Compare UMarket vs Guusto

Canonical: https://www.capterra.com.au/compare/136103/186209/umarket/vs/guusto

> Detailed comparison between UMarket and Guusto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | UMarket | Guusto |
| **Overall rating** | 5.0/5 | 4.9/5 |
| **Total Reviews** | 3 | 3441 |
| **Starting Price** | - | USD 4.80 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | - | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### UMarket

Cloud-based customer loyalty platform that allows businesses of all sizes to streamline point-of-sale operations and improve marketing activities with rewards management, CRM, reporting, and more.

### Guusto

Guusto is used by HR leaders, operations managers, healthcare organizations, retail companies, hospitality businesses, manufacturing firms, and financial services.

## Key features

### UMarket

- CRM
- Loyalty Program
- Membership Management
- Rewards Management

### Guusto

- AI/Machine Learning
- API
- Awards Management
- Chat/Messaging
- Customer Activity Tracking
- Customisable Branding
- Customizable Reports
- Loyalty Cards
- Loyalty Program
- Manager-to-Employee Recognition
- Process/Workflow Automation
- Recognition Tracking
- Referral Tracking
- Reminders
- Rewards Catalog
- Rewards Management
- Single Sign On
- eCards

## Links

- [View UMarket Profile](https://www.capterra.com.au/software/136103/umarket)
- [View Guusto Profile](https://www.capterra.com.au/software/186209/guusto)
- [View Original Comparison](https://www.capterra.com.au/compare/136103/186209/umarket/vs/guusto)

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