---
description: Compare BrightGauge vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: BrightGauge vs Google Analytics 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Business Performance Management Software](/directory/30051/business-performance-management-software/software) > [BrightGauge \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.au/compare/135408/177042/brightgauge/vs/google-analytics)

# Compare BrightGauge vs Google Analytics 360

Canonical: https://www.capterra.com.au/compare/135408/177042/brightgauge/vs/google-analytics

> Detailed comparison between BrightGauge and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | BrightGauge | Google Analytics 360 |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 45 | 8089 |
| **Starting Price** | USD 316.00 | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation | Webinars, Documentation, Videos |

## Best for

### BrightGauge

BrightGauge is a data platform for the ITSP/MSP industry.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### BrightGauge

- Access Controls/Permissions
- Ad hoc Reporting
- Alerts/Notifications
- Charting
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Visualization
- Multiple Data Sources
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- User Management

### Google Analytics 360

- Access Controls/Permissions
- Ad hoc Reporting
- Alerts/Notifications
- Charting
- Customisable Dashboard
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Import/Export
- Data Integration
- Data Visualization
- KPI Monitoring
- Monitoring
- Multiple Data Sources
- Performance Metrics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- User Management

## Links

- [View BrightGauge Profile](https://www.capterra.com.au/software/135408/brightgauge)
- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/135408/177042/brightgauge/vs/google-analytics)

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