---
description: Compare Salesforce Marketing Cloud vs Adobe Campaign to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud vs Adobe Campaign Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> Adobe Campaign](https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign)

# Compare Salesforce Marketing Cloud vs Adobe Campaign

Canonical: https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign

> Detailed comparison between Salesforce Marketing Cloud and Adobe Campaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | Adobe Campaign |
| **Overall rating** | 4.2/5 | 4.4/5 |
| **Total Reviews** | 526 | 186 |
| **Starting Price** | USD 25.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Salesforce Marketing Cloud

Designed for small and midsize businesses in various industries.

### Adobe Campaign

A cross-channel marketing application that enables B2C enterprise brands to unify customer \&amp; business data, distill audience insights, and design, develop and send personalized marketing campaigns.

## Key features

### Salesforce Marketing Cloud

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Dashboard
- Document Management
- Dynamic Content
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### Adobe Campaign

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Conversion Rate Optimisation
- Dashboard
- Document Management
- Dynamic Content
- Email Monitoring
- Engagement Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud)
- [View Adobe Campaign Profile](https://www.capterra.com.au/software/135159/adobe-campaign)
- [View Original Comparison](https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs Adobe Campaign Comparison - Capterra Australia 2026","description":"Compare Salesforce Marketing Cloud vs Adobe Campaign to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign","about":[{"@id":"https://www.capterra.com.au/software/7723/salesforce-marketing-cloud#software"},{"@id":"https://www.capterra.com.au/software/135159/adobe-campaign#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organise, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/9bfa87e5-62e9-4728-9abf-1de4b3745da0.png","url":"https://www.capterra.com.au/software/7723/salesforce-marketing-cloud","@id":"https://www.capterra.com.au/software/7723/salesforce-marketing-cloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Adobe Campaign","description":"A comprehensive solution for the orchestration, launch, and measurement of personalized\ncross-channel marketing campaigns for enterprise B2C organizations. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven increases customer engagement, loyalty and ROI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8bcdbe0b-a1ae-41fa-98ea-5cd4aba20513.png","url":"https://www.capterra.com.au/software/135159/adobe-campaign","@id":"https://www.capterra.com.au/software/135159/adobe-campaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":186},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs Adobe Campaign","position":3,"item":"https://www.capterra.com.au/compare/7723/135159/salesforce-marketing-cloud/vs/adobe-campaign","@type":"ListItem"}]}]}
</script>