---
description: Compare Brandfolder vs Frontify to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brandfolder vs Frontify Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [MRM Software](/directory/31020/mrm/software) > [Brandfolder \<span\>vs\</span\> Frontify](https://www.capterra.com.au/compare/133103/183904/brandfolder/vs/frontify)

# Compare Brandfolder vs Frontify

Canonical: https://www.capterra.com.au/compare/133103/183904/brandfolder/vs/frontify

> Detailed comparison between Brandfolder and Frontify. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brandfolder | Frontify |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 445 | 81 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Brandfolder

Brandfolder is used by brand managers, CMOs, creatives, creative operations, marketers, agencies, financial services, food \&amp; beverage, franchises, manufacturing, and sports businesses.

### Frontify

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. Ideal for Enterprise companies who need consistency, ease of use, scalability, and customization.

## Key features

### Brandfolder

- API
- Access Controls/Permissions
- Activity Tracking
- CMS Integration
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customisable Branding
- Digital Asset Management
- Document Management
- File Conversion
- File Transfer
- Full Text Search
- Project Management
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Video Support
- Visual Analytics
- Workflow Management

### Frontify

- API
- Access Controls/Permissions
- Activity Tracking
- CMS Integration
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customisable Branding
- Digital Asset Management
- Document Management
- File Conversion
- File Transfer
- Full Text Search
- Project Management
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Video Support
- Visual Analytics
- Workflow Management

## Links

- [View Brandfolder Profile](https://www.capterra.com.au/software/133103/brandfolder)
- [View Frontify Profile](https://www.capterra.com.au/software/183904/frontify)
- [View Original Comparison](https://www.capterra.com.au/compare/133103/183904/brandfolder/vs/frontify)

-----

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