---
description: Compare Ortto vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Ortto vs Google Analytics 360 Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Master Data Management Software](/directory/31019/master-data-management/software) > [Ortto \<span\>vs\</span\> Google Analytics 360](https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics)

# Compare Ortto vs Google Analytics 360

Canonical: https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics

> Detailed comparison between Ortto and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Ortto | Google Analytics 360 |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 112 | 8090 |
| **Starting Price** | USD 199.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Ortto

Ortto is used by SaaS, ecommerce, not-for-profit, B2B or B2C, from startups to the Fortune 500.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Ortto

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Customer Database
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Integration
- Data Management
- Keyword Tracking
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visualization

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Customer Database
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Integration
- Data Management
- Keyword Tracking
- Multiple Data Sources
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Visualization

## Links

- [View Ortto Profile](https://www.capterra.com.au/software/131879/autopilot)
- [View Google Analytics 360 Profile](https://www.capterra.com.au/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Ortto vs Google Analytics 360 Comparison - Capterra Australia 2026","description":"Compare Ortto vs Google Analytics 360 to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics","about":[{"@id":"https://www.capterra.com.au/software/131879/autopilot#software"},{"@id":"https://www.capterra.com.au/software/177042/google-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Ortto","description":"Ortto brings data, messaging and analytics on a single platform to helps businesses deliver remarkable experiences across the customer journey. Since 2015, Ortto has empowered over 16,000 users across the globe including Microsoft, TrustRadius, westfund, Frame.io and LiveChat.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6261d6eb-96e7-43b2-a974-1601f95b5fbf.png","url":"https://www.capterra.com.au/software/131879/autopilot","@id":"https://www.capterra.com.au/software/131879/autopilot#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":112},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.com.au/software/177042/google-analytics","@id":"https://www.capterra.com.au/software/177042/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8090},"operatingSystem":"Cloud, Android"},{"@id":"https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Master Data Management Software","position":2,"item":"/directory/31019/master-data-management/software","@type":"ListItem"},{"name":"Ortto vs Google Analytics 360","position":3,"item":"https://www.capterra.com.au/compare/131879/177042/autopilot/vs/google-analytics","@type":"ListItem"}]}]}
</script>