---
description: Compare Sprinklr vs Gupshup to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sprinklr vs Gupshup Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/30781/social-media-marketing/software) > [Sprinklr \<span\>vs\</span\> Gupshup](https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup)

# Compare Sprinklr vs Gupshup

Canonical: https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup

> Detailed comparison between Sprinklr and Gupshup. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Sprinklr | Gupshup |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 94 | 35 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Sprinklr

Enterprise, Commercial Enterprise, Large Enterprise, Very Large Enterprise and Global Brands

### Gupshup

Businesses across all sectors of any size that need conversational solutions to enhance their customer experience by enabling omnichannel communication

## Key features

### Sprinklr

- API
- Alerts/Notifications
- Automatic Call Distribution
- Campaign Management
- Chat/Messaging
- Communication Management
- Customer Segmentation
- Customer Service Analytics
- Interaction Tracking
- Knowledge Base Management
- Live Chat
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Language
- Natural Language Processing
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- SMS Messaging

### Gupshup

- API
- Alerts/Notifications
- Automatic Call Distribution
- Campaign Management
- Chat/Messaging
- Communication Management
- Customer Segmentation
- Customer Service Analytics
- Interaction Tracking
- Knowledge Base Management
- Live Chat
- Mobile Access
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Language
- Natural Language Processing
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- SMS Messaging

## Links

- [View Sprinklr Profile](https://www.capterra.com.au/software/131274/sprinklr-platform)
- [View Gupshup Profile](https://www.capterra.com.au/software/1016241/gupshup)
- [View Original Comparison](https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Sprinklr vs Gupshup Comparison - Capterra Australia 2026","description":"Compare Sprinklr vs Gupshup to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup","about":[{"@id":"https://www.capterra.com.au/software/131274/sprinklr-platform#software"},{"@id":"https://www.capterra.com.au/software/1016241/gupshup#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.capterra.com.au/#website"}},{"name":"Sprinklr","description":"Sprinklr is the definitive AI-native customer experience management platform, built to help the world's biggest brands deliver extraordinary experiences across every touchpoint. Its Unified-CXM approach breaks down silos by connecting conversations across marketing, insights, social, and customer service on one platform, so customer-facing teams can collaborate seamlessly and act on a single, real-time source of truth. With over a decade of AI purpose-built for customer experience infused into every workflow, Sprinklr helps enterprises unify their teams, tools, data, and channels, elevate every interaction with human-AI collaboration, and turn customer experience into a lasting competitive edge.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/69471352-1b8f-49f1-92ad-92441cd5bd60.webp","url":"https://www.capterra.com.au/software/131274/sprinklr-platform","@id":"https://www.capterra.com.au/software/131274/sprinklr-platform#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":94,"ratingValue":4.2},"operatingSystem":"Cloud, Windows on premise, Android, Platform ios"},{"name":"Gupshup","description":"Gupshup is the leading platform for building and deploying industry-trained Conversational AI Agents for every business across marketing, commerce, and support use cases. Gupshup Conversation Cloud powers multimodal interactions with industry-trained AI agents so that businesses can go live faster across channels including Voice, WhatsApp, RCS, Web, Mobile Apps and more.\n\nTrusted by 45,000+ customers in 60+ countries across industries, Gupshup handles 120B+ conversational messages annually. Gupshup works with many top brands across industries including eCommerce, retail, payments, fintech, payments, media, travel, automotive, and banking to deliver transformative conversational experiences that accelerate growth and optimize costs.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f97c5702-d432-4e6e-9474-4741766f75c1.jpeg","url":"https://www.capterra.com.au/software/1016241/gupshup","@id":"https://www.capterra.com.au/software/1016241/gupshup#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":35,"ratingValue":4.3},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@id":"https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Marketing Tools","position":2,"item":"/directory/30781/social-media-marketing/software","@type":"ListItem"},{"name":"Sprinklr vs Gupshup","position":3,"item":"https://www.capterra.com.au/compare/131274/1016241/sprinklr-platform/vs/gupshup","@type":"ListItem"}]}]}
</script>