---
description: Compare Meltwater vs HubSpot Marketing Hub to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Meltwater vs HubSpot Marketing Hub Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/31028/social-media-monitoring/software) > [Meltwater \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.com.au/compare/123153/171840/meltwater/vs/hubspot-marketing)

# Compare Meltwater vs HubSpot Marketing Hub

Canonical: https://www.capterra.com.au/compare/123153/171840/meltwater/vs/hubspot-marketing

> Detailed comparison between Meltwater and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Meltwater | HubSpot Marketing Hub |
| **Overall rating** | 4.0/5 | 4.5/5 |
| **Total Reviews** | 96 | 6220 |
| **Starting Price** | - | USD 15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Meltwater

SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Meltwater

- API
- Automated Publishing
- Campaign Planning
- Contact Database
- Content Management
- Dashboard
- Dynamic Content
- Engagement Tracking
- Filtering
- Keyword Tracking
- List Management
- Monitoring
- Multi-Account Management
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Search/Filter
- Social Marketing
- Social Media Integration
- Template Management

### HubSpot Marketing Hub

- API
- Automated Publishing
- Campaign Planning
- Contact Database
- Content Management
- Dashboard
- Dynamic Content
- Engagement Tracking
- Filtering
- Keyword Tracking
- List Management
- Monitoring
- Multi-Account Management
- Performance Metrics
- Post Scheduling
- Reporting/Analytics
- Search/Filter
- Social Marketing
- Social Media Integration
- Template Management

## Links

- [View Meltwater Profile](https://www.capterra.com.au/software/123153/meltwater)
- [View HubSpot Marketing Hub Profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.com.au/compare/123153/171840/meltwater/vs/hubspot-marketing)

-----

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