---
description: Compare Meltwater vs Brandwatch to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Meltwater vs Brandwatch Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/30939/social-media-management/software) > [Meltwater \<span\>vs\</span\> Brandwatch](https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch)

# Compare Meltwater vs Brandwatch

Canonical: https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch

> Detailed comparison between Meltwater and Brandwatch. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Meltwater | Brandwatch |
| **Overall rating** | 4.0/5 | 4.2/5 |
| **Total Reviews** | 96 | 255 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Meltwater

Small to large businesses in public relations, communications, marketing, finance, healthcare, technology, consumer goods, media, and agency sectors.

### Brandwatch

Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies.

## Key features

### Meltwater

- AI/Machine Learning
- API
- Automated Publishing
- Campaign Planning
- Content Management
- Customizable Reports
- Dashboard
- Digital Asset Management
- Engagement Tracking
- Filtering
- Impact Measurement
- Influencer Relationship Management
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Natural Language Processing
- Real-Time Data
- Real-Time Reporting
- Review Monitoring
- Social Media Integration

### Brandwatch

- AI/Machine Learning
- API
- Automated Publishing
- Campaign Planning
- Content Management
- Customizable Reports
- Dashboard
- Digital Asset Management
- Engagement Tracking
- Filtering
- Impact Measurement
- Influencer Relationship Management
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Natural Language Processing
- Real-Time Data
- Real-Time Reporting
- Review Monitoring
- Social Media Integration

## Links

- [View Meltwater Profile](https://www.capterra.com.au/software/123153/meltwater)
- [View Brandwatch Profile](https://www.capterra.com.au/software/157048/brandwatch)
- [View Original Comparison](https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Meltwater vs Brandwatch Comparison - Capterra Australia 2026","description":"Compare Meltwater vs Brandwatch to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch","about":[{"@id":"https://www.capterra.com.au/software/123153/meltwater#software"},{"@id":"https://www.capterra.com.au/software/157048/brandwatch#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.capterra.com.au/#website"}},{"name":"Meltwater","description":"Meltwater is a cloud-based media intelligence platform that collects and analyzes content from millions of sources, including news outlets, social media, podcasts, broadcast, and AI-generated content. It helps PR, communications, and marketing teams monitor brand mentions, track sentiment, manage social media, and measure campaign impact across paid, earned, and owned channels.\n\nTeams use Meltwater to set real-time alerts, build shareable dashboards, identify relevant journalists, discover influencers, and generate automated reports. It supports competitive tracking by monitoring competitor mentions, sentiment, and positioning across regions and languages.\n\nCore features include media monitoring across 400,000+ traditional sources, social listening, influencer discovery, media relations tools, social media management, consumer insights, and unified reporting dashboards.","image":"https://images.g2crowd.com/display-layer-screenshots/2814/49f4e4705cb78b0cc5c92baa3764df2699b9de54729329e97c698bb121e8d4f4.png","url":"https://www.capterra.com.au/software/123153/meltwater","@id":"https://www.capterra.com.au/software/123153/meltwater#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":96,"ratingValue":4.0},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"name":"Brandwatch","description":"Brandwatch is a social media management solution that helps businesses understand and engage with customers across digital platforms. The system combines AI technology with analytics to provide data-driven insights. Its consumer intelligence feature allows managers to analyze online conversations and identify consumer behaviors as well as market trends, while the iris AI component detects emerging patterns.\n\nThe system includes a collaborative content calendar for organizing social media workflows and campaigns. Brandwatch also features a unified social inbox for managing customer interactions across multiple platforms. The system offers influencer discovery and campaign management capabilities to enhance marketing efforts.\n\nBrandwatch integrates with various marketing and analytics platforms to centralize consumer data. The platform creates a comprehensive view of customer interactions, enabling informed decision-making and strategy development in the digital environment.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e1112a01-546c-4621-8ec6-546bdc9dde2f.png","url":"https://www.capterra.com.au/software/157048/brandwatch","@id":"https://www.capterra.com.au/software/157048/brandwatch#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":255,"ratingValue":4.2},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"@id":"https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Management Tools","position":2,"item":"/directory/30939/social-media-management/software","@type":"ListItem"},{"name":"Meltwater vs Brandwatch","position":3,"item":"https://www.capterra.com.au/compare/123153/157048/meltwater/vs/brandwatch","@type":"ListItem"}]}]}
</script>