---
description: Compare Sprout Social vs Google Alerts to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sprout Social vs Google Alerts Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Social Listening Tools](/directory/33397/social-listening-tools/software) > [Sprout Social \<span\>vs\</span\> Google Alerts](https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts)

# Compare Sprout Social vs Google Alerts

Canonical: https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts

> Detailed comparison between Sprout Social and Google Alerts. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Sprout Social | Google Alerts |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 606 | 315 |
| **Starting Price** | USD 199.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | - |

## Best for

### Sprout Social

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

### Google Alerts

Competitive intelligence solution that helps businesses of all sizes receive alerts or notifications in case of changes across various web pages or platforms based on search items.

## Key features

### Sprout Social

- API
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Automated Publishing
- CRM
- Content Management
- Customizable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Monitoring
- Real Time Editing
- Review Monitoring
- Search/Filter
- Social Advertising
- Social Media Integration
- Web Tracking

### Google Alerts

- Activity Tracking
- Alerts/Notifications
- For Websites
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Search/Filter

## Links

- [View Sprout Social Profile](https://www.capterra.com.au/software/121447/sprout-social)
- [View Google Alerts Profile](https://www.capterra.com.au/software/202337/google-alerts)
- [View Original Comparison](https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Sprout Social vs Google Alerts Comparison - Capterra Australia 2026","description":"Compare Sprout Social vs Google Alerts to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts","about":[{"@id":"https://www.capterra.com.au/software/121447/sprout-social#software"},{"@id":"https://www.capterra.com.au/software/202337/google-alerts#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Sprout Social","description":"Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f0e26045-1a33-44cd-b9a7-21cb183f51f4.webp","url":"https://www.capterra.com.au/software/121447/sprout-social","@id":"https://www.capterra.com.au/software/121447/sprout-social#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":606},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Google Alerts","description":"Cloud-based competitive intelligence solution that enables businesses to receive alerts via notifications in case of content changes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6051f0f6-5b1c-4c6e-8dd8-c087e8c297f7.png","url":"https://www.capterra.com.au/software/202337/google-alerts","@id":"https://www.capterra.com.au/software/202337/google-alerts#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":315},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Listening Tools","position":2,"item":"/directory/33397/social-listening-tools/software","@type":"ListItem"},{"name":"Sprout Social vs Google Alerts","position":3,"item":"https://www.capterra.com.au/compare/121447/202337/sprout-social/vs/google-alerts","@type":"ListItem"}]}]}
</script>