---
description: Compare Mailchimp vs Growth Channel to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Growth Channel Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> Growth Channel](https://www.capterra.com.au/compare/110228/212687/mailchimp/vs/growth-channel)

# Compare Mailchimp vs Growth Channel

Canonical: https://www.capterra.com.au/compare/110228/212687/mailchimp/vs/growth-channel

> Detailed comparison between Mailchimp and Growth Channel. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Growth Channel |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 17576 | 2 |
| **Starting Price** | USD 13.00 | USD 99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Growth Channel

Startups, Small Businesses, Marketing Agencies, and Enterprise Marketing Teams.

## Key features

### Mailchimp

- Audience Targeting
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Conversion Rate Optimisation
- Customer Segmentation
- Customizable Reports
- Lead Management
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Predictive Analytics
- Product Catalog
- Real-Time Data
- Scheduled Messaging
- Scheduling
- Visual Analytics
- Website Visitor Tracking

### Growth Channel

- Audience Targeting
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Conversion Rate Optimisation
- Customer Segmentation
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Predictive Analytics
- Visual Analytics

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Growth Channel Profile](https://www.capterra.com.au/software/212687/growth-channel)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/212687/mailchimp/vs/growth-channel)

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