---
description: Compare Mailchimp vs SAP Marketing Cloud to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs SAP Marketing Cloud Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> SAP Marketing Cloud](https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud)

# Compare Mailchimp vs SAP Marketing Cloud

Canonical: https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud

> Detailed comparison between Mailchimp and SAP Marketing Cloud. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | SAP Marketing Cloud |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 17572 | 15 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### SAP Marketing Cloud

\-

## Key features

### Mailchimp

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Collaboration Tools
- Customer Database
- Lead Management
- Lead Nurturing
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Monitoring
- Visual Analytics

### SAP Marketing Cloud

- API
- CRM
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Collaboration Tools
- Customer Database
- Lead Management
- Lead Nurturing
- Monitoring
- Multi-Channel Marketing
- Performance Metrics
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Segmentation
- Social Media Monitoring
- Visual Analytics

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View SAP Marketing Cloud Profile](https://www.capterra.com.au/software/205273/sap-marketing-cloud)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs SAP Marketing Cloud Comparison - Capterra Australia 2026","description":"Compare Mailchimp vs SAP Marketing Cloud to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud","about":[{"@id":"https://www.capterra.com.au/software/110228/mailchimp#software"},{"@id":"https://www.capterra.com.au/software/205273/sap-marketing-cloud#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.com.au/software/110228/mailchimp","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/110228/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"SAP Marketing Cloud","description":"SAP Marketing Cloud is an integrated cross-channel marketing solution for interactive web experiences, mobile apps, customer-created content and more. Combining CRM with data science and AI, SAP Marketing Cloud empowers marketers to create personalized customer experiences that accelerate outcomes by engaging customers across every touchpoint by embedding real-time and predictive capabilities","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/971344a3-d605-4ba2-bba0-775a30cb5fe1.png","url":"https://www.capterra.com.au/software/205273/sap-marketing-cloud","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/205273/sap-marketing-cloud#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":15},"operatingSystem":"Cloud, Windows on premise, Linux on premise"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs SAP Marketing Cloud","position":3,"item":"https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/110228/205273/mailchimp/vs/sap-marketing-cloud#breadcrumblist"}]}
</script>