---
description: Compare Mailchimp vs Litmus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Litmus Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Litmus](https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus)

# Compare Mailchimp vs Litmus

Canonical: https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus

> Detailed comparison between Mailchimp and Litmus. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Litmus |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17572 | 52 |
| **Starting Price** | USD 13.00 | USD 500.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Litmus

Litmus is used by email marketers, designers, developers, marketing leadership, fashion brands, financial services, retail and eCommerce companies, software firms, and travel organizations.

## Key features

### Mailchimp

- A/B Testing
- Audience Targeting
- Campaign Management
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Geolocation
- List Management
- Location Tracking
- Monitoring
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Team Management
- Template Management
- Third-Party Integrations

### Litmus

- A/B Testing
- Audience Targeting
- Campaign Management
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Geolocation
- List Management
- Location Tracking
- Monitoring
- Personalization
- Real-Time Analytics
- Reporting/Analytics
- Team Management
- Template Management
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Litmus Profile](https://www.capterra.com.au/software/178360/litmus)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Litmus Comparison - Capterra Australia 2026","description":"Compare Mailchimp vs Litmus to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus","about":[{"@id":"https://www.capterra.com.au/software/110228/mailchimp#software"},{"@id":"https://www.capterra.com.au/software/178360/litmus#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.com.au/software/110228/mailchimp","@id":"https://www.capterra.com.au/software/110228/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Litmus","description":"Litmus is an all-in-one email marketing platform designed to create exceptional brand experiences. It offers tools to optimize and personalize emails for better marketing outcomes. Users can design on-brand emails without coding, integrating seamlessly with email service providers for efficient deployment. Personalization features like dynamic content, live polls, and countdown timers boost subscriber engagement.\n\nThe platform includes robust email testing, providing previews across various clients and devices to ensure quality. Spam testing and validation improve deliverability, while analytics offer insights into subscriber behavior. Collaboration tools streamline approvals and reduce review time.\n\nLitmus combines essential features, integrations, and guidance to help marketers craft impactful email campaigns that drive results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4761d999-bc16-4004-966a-fd21cf9567f6.png","url":"https://www.capterra.com.au/software/178360/litmus","@id":"https://www.capterra.com.au/software/178360/litmus#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":52},"offers":{"price":"500","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@id":"https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Litmus","position":3,"item":"https://www.capterra.com.au/compare/110228/178360/mailchimp/vs/litmus","@type":"ListItem"}]}]}
</script>