---
description: Compare Mailchimp vs Affinity to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Affinity Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Mailchimp \<span\>vs\</span\> Affinity](https://www.capterra.com.au/compare/110228/172301/mailchimp/vs/affinity)

# Compare Mailchimp vs Affinity

Canonical: https://www.capterra.com.au/compare/110228/172301/mailchimp/vs/affinity

> Detailed comparison between Mailchimp and Affinity. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Affinity |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 17572 | 3 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Affinity

Built for relationship-driven industries, Affinity can be used by teams ranging from financial services (firms that deploy capital into companies) to professional services firms to corporates.

## Key features

### Mailchimp

- API
- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Contact Management
- Customizable Reports
- Data Import/Export
- Drag & Drop
- Email Marketing
- Interaction Tracking
- Lead Capture
- Lead Management
- Mobile Access
- Real-Time Data
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Third-Party Integrations
- Workflow Management

### Affinity

- API
- Activity Dashboard
- Alerts/Notifications
- CRM
- Campaign Management
- Contact Management
- Customizable Reports
- Data Import/Export
- Drag & Drop
- Email Marketing
- Interaction Tracking
- Lead Capture
- Lead Management
- Mobile Access
- Real-Time Data
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Third-Party Integrations
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Affinity Profile](https://www.capterra.com.au/software/172301/affinity)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/172301/mailchimp/vs/affinity)

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