---
description: Compare Mailchimp vs Postalytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Postalytics Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/30965/personalization/software) > [Mailchimp \<span\>vs\</span\> Postalytics](https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics)

# Compare Mailchimp vs Postalytics

Canonical: https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics

> Detailed comparison between Mailchimp and Postalytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Postalytics |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 17572 | 33 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Postalytics

Advanced marketers and agencies that want to send direct mail postcards and letters in a smart, automated way. Typically have invested in CRM or Marketing Automation and wants to leverage it.

## Key features

### Mailchimp

- A/B Testing
- API
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Channel Management
- Contact Database
- Conversion Tracking
- Data Import/Export
- Design Management
- Drag & Drop
- Email Marketing
- Event Triggered Actions
- Lead Generation
- Lead Management
- Multi-Campaign
- Product Catalog
- Reporting & Statistics
- Reporting/Analytics

### Postalytics

- A/B Testing
- API
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Channel Management
- Contact Database
- Conversion Tracking
- Data Import/Export
- Design Management
- Drag & Drop
- Email Marketing
- Event Triggered Actions
- Lead Generation
- Lead Management
- Multi-Campaign
- Reporting & Statistics
- Reporting/Analytics

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Postalytics Profile](https://www.capterra.com.au/software/168089/postalytics)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Postalytics Comparison - Capterra Australia 2026","description":"Compare Mailchimp vs Postalytics to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics","about":[{"@id":"https://www.capterra.com.au/software/110228/mailchimp#software"},{"@id":"https://www.capterra.com.au/software/168089/postalytics#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics#breadcrumblist"},"@id":"https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.com.au/software/110228/mailchimp","@id":"https://www.capterra.com.au/software/110228/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Postalytics","description":"Postalytics is a cutting-edge direct mail automation platform designed to streamline and enhance your marketing efforts. Whether you're a small business owner, a marketing professional, or part of a larger organization, Postalytics provides the tools and features you need to effortlessly create, send, and track your direct mail campaigns. \n\nPostalytics empowers advanced marketers to optimize their direct mail strategies and boost customer engagement.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/18947211-f4d8-473a-a7b6-85569d38eef7.png","url":"https://www.capterra.com.au/software/168089/postalytics","@id":"https://www.capterra.com.au/software/168089/postalytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":33},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome"},{"@id":"https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/30965/personalization/software","@type":"ListItem"},{"name":"Mailchimp vs Postalytics","position":3,"item":"https://www.capterra.com.au/compare/110228/168089/mailchimp/vs/postalytics","@type":"ListItem"}]}]}
</script>