---
description: Compare Mailchimp vs Thryv to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Thryv Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Mailchimp \<span\>vs\</span\> Thryv](https://www.capterra.com.au/compare/110228/156926/mailchimp/vs/thryv)

# Compare Mailchimp vs Thryv

Canonical: https://www.capterra.com.au/compare/110228/156926/mailchimp/vs/thryv

> Detailed comparison between Mailchimp and Thryv. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Thryv |
| **Overall rating** | 4.5/5 | 4.2/5 |
| **Total Reviews** | 17677 | 535 |
| **Starting Price** | USD 13.00 | USD 99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Thryv

Being a small business owner can be overwhelming. At Thryv, we created simple software to help you get organized, communicate with your customers, and get paid. That way, you can take back control of your business and your time.

## Key features

### Mailchimp

- API
- Activity Tracking
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Referral Tracking
- Reminders
- Scheduled Messaging
- Scheduling
- Segmentation
- Social Marketing

### Thryv

- API
- Activity Tracking
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customer Database
- Email Management
- For Startups
- Lead Capture
- Lead Management
- Live Chat
- Monitoring
- Referral Tracking
- Reminders
- Scheduled Messaging
- Scheduling
- Segmentation
- Social Marketing

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Thryv Profile](https://www.capterra.com.au/software/156926/thryv)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/156926/mailchimp/vs/thryv)

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