---
description: Compare Mailchimp vs SendPulse to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs SendPulse Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> SendPulse](https://www.capterra.com.au/compare/110228/146369/mailchimp/vs/sendpulse)

# Compare Mailchimp vs SendPulse

Canonical: https://www.capterra.com.au/compare/110228/146369/mailchimp/vs/sendpulse

> Detailed comparison between Mailchimp and SendPulse. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | SendPulse |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17572 | 772 |
| **Starting Price** | USD 13.00 | USD 10.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### SendPulse

Bloggers&#10;Retail&#10;E-commerce&#10;Tourism&#10;Banking&#10;Small and medium business&#10;EdTech &#10;IT

## Key features

### Mailchimp

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customer Database
- Customisable Branding
- Dashboard
- Dynamic Content
- Email Management
- For Startups
- Geolocation
- Lead Capture
- Lead Management
- Live Chat
- Personalization
- Real-Time Analytics
- Sales Pipeline Management
- Social Marketing
- Social Media Integration
- Subscriber Management

### SendPulse

- API
- CAN-SPAM Compliance
- CRM
- Campaign Scheduling
- Customer Database
- Customisable Branding
- Dashboard
- Dynamic Content
- Email Management
- For Startups
- Geolocation
- Lead Capture
- Lead Management
- Live Chat
- Personalization
- Real-Time Analytics
- Sales Pipeline Management
- Social Marketing
- Social Media Integration
- Subscriber Management

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View SendPulse Profile](https://www.capterra.com.au/software/146369/sendpulse)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/146369/mailchimp/vs/sendpulse)

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