---
description: Compare Mailchimp vs AB Tasty to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs AB Tasty Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> AB Tasty](https://www.capterra.com.au/compare/110228/141801/mailchimp/vs/ab-tasty)

# Compare Mailchimp vs AB Tasty

Canonical: https://www.capterra.com.au/compare/110228/141801/mailchimp/vs/ab-tasty

> Detailed comparison between Mailchimp and AB Tasty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | AB Tasty |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 17572 | 11 |
| **Starting Price** | USD 13.00 | EUR 15,000.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### AB Tasty

AB Tasty is trusted by 900+ enterprises across many industries. Some of our awesome clients include L'Oreal, Sephora, Ashley Homestore, LUSH Cosmetics, Panasonic, Clarins, and Eurosport.

## Key features

### Mailchimp

- A/B Testing
- Abandoned Cart Saver
- Audience Targeting
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Channel Management
- Conversion Rate Optimisation
- Conversion Tracking
- Landing Pages/Web Forms
- Lead Management
- Multivariate Testing
- Performance Metrics
- Product Catalog
- Product Recommendations
- Recommendations
- Referral Tracking
- WYSIWYG Editor
- Website Personalization
- Website Visitor Tracking

### AB Tasty

- A/B Testing
- Abandoned Cart Saver
- Audience Targeting
- Behavioral Targeting
- Campaign Management
- Campaign Segmentation
- Conversion Rate Optimisation
- Conversion Tracking
- Landing Pages/Web Forms
- Multivariate Testing
- Performance Metrics
- Product Recommendations
- Recommendations
- Referral Tracking
- WYSIWYG Editor
- Website Personalization

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View AB Tasty Profile](https://www.capterra.com.au/software/141801/ab-tasty)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/141801/mailchimp/vs/ab-tasty)

-----

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