---
description: Compare Mailchimp vs SmarterMail to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs SmarterMail Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> SmarterMail](https://www.capterra.com.au/compare/110228/116528/mailchimp/vs/smartermail)

# Compare Mailchimp vs SmarterMail

Canonical: https://www.capterra.com.au/compare/110228/116528/mailchimp/vs/smartermail

> Detailed comparison between Mailchimp and SmarterMail. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | SmarterMail |
| **Overall rating** | 4.5/5 | 3.9/5 |
| **Total Reviews** | 17572 | 12 |
| **Starting Price** | USD 13.00 | USD 499.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### SmarterMail

SmarterMail is the perfect Exchange alternative for any business looking for an enterprise email server for Windows or Linux. Includes desktop/mobile support and complete Outlook integration.

## Key features

### Mailchimp

- API
- Activity Dashboard
- Archiving & Retention
- Autoresponders
- Collaboration Tools
- Contact Management
- Email Distribution
- Email Marketing
- Email Templates
- Inbox Management
- Multiple User Accounts
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Response Management
- Search/Filter
- Shared Inboxes
- Spam Blocker
- Tagging
- Third-Party Integrations

### SmarterMail

- API
- Activity Dashboard
- Archiving & Retention
- Autoresponders
- Collaboration Tools
- Contact Management
- Email Distribution
- Email Marketing
- Email Templates
- Inbox Management
- Multiple User Accounts
- Real-Time Analytics
- Real-Time Reporting
- Reporting/Analytics
- Response Management
- Search/Filter
- Shared Inboxes
- Spam Blocker
- Tagging
- Third-Party Integrations

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View SmarterMail Profile](https://www.capterra.com.au/software/116528/smartermail)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/116528/mailchimp/vs/smartermail)

-----

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