---
description: Compare Mailchimp vs Mailsoftly to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Mailsoftly Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Mailsoftly](https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly)

# Compare Mailchimp vs Mailsoftly

Canonical: https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly

> Detailed comparison between Mailchimp and Mailsoftly. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Mailsoftly |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 17572 | 1 |
| **Starting Price** | USD 13.00 | USD 0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Mailsoftly

Free Cloud-based email marketing software designed for business owners, offering tools to create, track, and send mass emails. It simplifies email blast and sending newsletters with best support.

## Key features

### Mailchimp

- API
- Activity Tracking
- Archiving & Retention
- CRM
- Campaign Scheduling
- Customisable Branding
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Geolocation
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

### Mailsoftly

- API
- Activity Tracking
- Archiving & Retention
- CRM
- Campaign Scheduling
- Customisable Branding
- Dynamic Content
- Email Management
- Email Sequences
- Engagement Tracking
- Geolocation
- Lead Capture
- Lead Management
- Multi-Channel Communication
- Personalization
- Real-Time Data
- Segmentation
- Social Media Integration
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Mailsoftly Profile](https://www.capterra.com.au/software/1032901/mailsoftly)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Mailsoftly Comparison - Capterra Australia 2026","description":"Compare Mailchimp vs Mailsoftly to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.","url":"https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly","about":[{"@id":"https://www.capterra.com.au/software/110228/mailchimp#software"},{"@id":"https://www.capterra.com.au/software/1032901/mailsoftly#software"}],"breadcrumb":{"@id":"https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly#webpage","isPartOf":{"@id":"https://www.capterra.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.capterra.com.au/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.com.au/software/110228/mailchimp","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/110228/mailchimp#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Mailsoftly","description":"Mailsoftly is a free email marketing tool offering personalized campaigns, contact segmentation, bulk actions, analytics, email collection, and customizable templates with affordable price and best customer support. It simplifies sending tailored emails, organizing contacts, and analyzing campaign performance. \n\nWith Mailsoftly, managing your email communication is simple and stress-free. From designing your message to scheduling it for the perfect time, everything happens in one clean, easy-to-use dashboard. Don't have coding experience? Don't worry—Mailsoftly has a user-friendly drag-and-drop editor equipped with AI tools for your marketing arsenal. And once your emails are out, Mailsoftly helps you understand what’s working with real-time data and insights. It’s email management without the chaos.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8cc20162-adbd-4fbb-a22b-dc8cfa94c6e7.png","url":"https://www.capterra.com.au/software/1032901/mailsoftly","@type":"SoftwareApplication","@id":"https://www.capterra.com.au/software/1032901/mailsoftly#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Mailsoftly","position":3,"item":"https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly","@type":"ListItem"}],"@id":"https://www.capterra.com.au/compare/110228/1032901/mailchimp/vs/mailsoftly#breadcrumblist"}]}
</script>
