---
description: Compare Mailchimp vs Freshmarketer to learn about each of the product's price, benefits and disadvantages. Choose the best software for your business in Australia.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Freshmarketer Comparison - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Freshmarketer](https://www.capterra.com.au/compare/110228/1008465/mailchimp/vs/freshmarketer)

# Compare Mailchimp vs Freshmarketer

Canonical: https://www.capterra.com.au/compare/110228/1008465/mailchimp/vs/freshmarketer

> Detailed comparison between Mailchimp and Freshmarketer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Mailchimp | Freshmarketer |
| **Overall rating** | 4.5/5 | 4.4/5 |
| **Total Reviews** | 17572 | 25 |
| **Starting Price** | USD 13.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Freshmarketer

\-

## Key features

### Mailchimp

- A/B Testing
- AI/Machine Learning
- API
- CRM
- Campaign Segmentation
- Content Management
- Conversion Rate Optimisation
- Form Builder
- List Management
- Performance Metrics
- Personalization
- Post Scheduling
- Real-Time Analytics
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Publishing Options
- Workflow Management

### Freshmarketer

- A/B Testing
- AI/Machine Learning
- API
- CRM
- Campaign Segmentation
- Content Management
- Conversion Rate Optimisation
- Form Builder
- List Management
- Performance Metrics
- Personalization
- Post Scheduling
- Real-Time Analytics
- Reporting/Analytics
- Segmentation
- Social Marketing
- Subscriber Management
- Template Management
- Website Publishing Options
- Workflow Management

## Links

- [View Mailchimp Profile](https://www.capterra.com.au/software/110228/mailchimp)
- [View Freshmarketer Profile](https://www.capterra.com.au/software/1008465/freshmarketer)
- [View Original Comparison](https://www.capterra.com.au/compare/110228/1008465/mailchimp/vs/freshmarketer)

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