Capterra Blog

Published on 20/02/2020 by Anna Hammond

For many businesses, Instagram is a vital part of their marketing strategy. The platform is perfect for companies that want to use visuals to connect and engage with their audiences.  Continue Reading

Published on 14/02/2020 by Anna Hammond

Competing with big-budget businesses when you’re a small, local company is challenging. However, it’s not unachievable. Continue Reading

Published on 06/02/2020 by Caroline Rousseau and Anna Hammond

No business feels indifferent toward customer reviews—especially, SMEs. Positive or negative, it’s hard not to have an emotional reaction. Continue Reading

Published on 03/02/2020 by Anna Hammond

Spend enough time in any modern office, and you’re bound to hear these two acronyms: ERP vs CRM. The concepts are often used in tandem because they both refer broadly to the same thing—business software systems that help with... Continue Reading

Published on 28/01/2020 by Anna Hammond

They say that when you buy from a small business, a real-life person does a happy dance. The same goes for when they receive their first online review—unless, of course, the review is negative. In this case, it’s hard for small... Continue Reading

Published on 22/01/2020 by Anna Hammond

Payroll processing refers to the steps taken to pay employees for each pay cycle. It takes into account the employee’s salary, working hours, bonuses, benefits, and tax remittance. Continue Reading

Published on 14/01/2020 by Anna Hammond

When you boil it down, a sales team and a marketing team have the same basic goal: To increase revenue. Both teams focus on bringing in new business, retaining existing customers, and spreading the word about your products and... Continue Reading

Published on 12/01/2020 by Greg Savage

It may feel obvious, but a successful leader relies largely on his or her ability to communicate well with their team. What you say, how you say it and when you say it matters enormously. Even more so? What you don’t say. Continue Reading

Published on 06/01/2020 by Anna Hammond

It’s been a strong year for software companies in Australia. Despite industries battling against turbulent market conditions, it’s forecasted that information technology spending will grow by 4.6% in 2020 (from an estimated $93.7... Continue Reading

Published on 23/12/2019 by Anna Hammond

When I first heard that my previous employer had hired a Head of Internet of Things (IoT), I thought it was a joke. I questioned: ‘How can someone’s job title be about ‘things’ on the internet?’ Continue Reading

Published on 09/12/2019 by Anna Hammond

Is your business still relying on clunky spreadsheets and ancient systems to manage the purchase order process? If so, you’re potentially wasting valuable time and money that could be better spent helping your business grow. Continue Reading

Published on 04/12/2019 by Anna Hammond

Happy, motivated employees who feel engaged with company objectives are crucial to a flourishing business. But no matter how content your staff are, there are always ways to boost job fulfilment a little further. In this article,... Continue Reading

Published on 28/11/2019 by Anna Hammond

Looking to help your team work through their to-do lists quicker? We’ve got you covered. In this article, we reveal the best task management apps for speeding up team projects. Continue Reading

Published on 19/11/2019 by Tim Verhoeven

Recruitment is one of the most important issues in today’s labour force. The less we manage to present ourselves as an attractive employer, and find the right employees, the greater the competitive disadvantage. This raises the... Continue Reading

Published on 14/11/2019 by Maria Augusta Orofino

Cultural transformation can be understood as the act, the effect or the way of cultivating something, but also as the complex pattern of behaviours of the institutions, the artistic manifestations, the beliefs, among others, that... Continue Reading

Published on 05/11/2019 by Anna Hammond

Ever written an epic blog article, only to find nobody reads it? It’s incredibly frustrating, especially when you’re not sure where you went wrong. Continue Reading

Published on 28/10/2019 by Anna Hammond

I remember the first time I heard the term used in a meeting. ‘I must have zoned out,’ I thought. ‘When did the conversation turn to rugby?’ Continue Reading

Published on 09/10/2019 by Anna Hammond

Aussies love a bargain, and who doesn’t? Retailers have been quick to meet this trend, offering savvy shoppers plenty of ways to save money in their stores throughout the year. In this article, we highlight five free Point Of... Continue Reading

Published on 23/09/2019 by Anna Hammond

Customer relationships are pivotal to the growth of any company—which is why salespeople work so hard to develop them. In this article, we highlight three business problems that Customer Relationship Management (CRM) integration... Continue Reading

Published on 16/09/2019 by Anna Hammond and Christian Botta

Kanban vs Scrum—what’s the difference and which should small businesses follow? The two workflow management methods are frequently pitted against each other. In this article, we explore the difference between Scrum and Kanban,... Continue Reading