Welcome to the Capterra press room! Here you'll find all the press releases for the studies carried out in 2024.
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Press releases published this year:
Marketing
Almost Two-Thirds Of All Social Media Content Created By Aussie Businesses Will Be AI-Generated By 2026
According to Capterra's global study involving 200 Australian marketers, GenAI tools are set to significantly impact the content landscape. By 2026, these tools are projected to generate 61% of social media content for Australian firms, up from the current 49%.
- Over the next 18 months, Australian businesses expect an average of 61% of their social media content to be AI-generated.
- 78% of Australian businesses say their engagement and impressions on social media have increased with the use of GenAI, with 22% noting a significant boost.
- Nearly all Australian businesses (96%) are concerned about the risk of spreading misinformation through AI-generated content.
Only A Third Of Australian Marketers Say They Always Label Ai-Generated Social Media Content
How are marketers handling labels for AI-generated content on social media? According to Capterra’s GenAI for Social Content survey, Aussie marketers consider confusing policies, competitive pressures, and consumer perception when deciding whether to label AI-generated content on social media platforms.
- Close to a third (34%) of marketers in Australia who use GenAI to create social media content actively label it as such.
- 78% of Australian marketers say using AI-generated content has enhanced their companies’ social media performance.
- An overwhelming 85% of Australian respondents whose companies outsource content creation are concerned that they are unknowingly receiving AI-generated output.
Project Management
Conflict Resolution in The Workplace a Big EQ Challenge for Project Managers
To explore the influence of EQ in project management, Capterra surveyed 2,500 project management professionals across 12 countries, including 200 Australian respondents.* Our findings show that project managers can lean into collaboration and transparency while using PM tools, then focus on high-EQ strategies for the top EQ challenge: conflict resolution.
- Aussie leaders recognise the value of EQ in project management and are increasing its application.
- 41% of Aussie PMs say their biggest EQ challenge is conflict resolution.
- EQ is fundamental for project success when integrated with PM software.
Project Managers Are Headfirst In AI Adoption With Projected Investment Increase
Australian project managers have highlighted three key areas where AI is transforming project management: task automation, predictive analytics, and risk management. Explore real-world examples of AI applications in project management in Capterra’s report.
- On average, surveyed project managers already using AI-powered project management tools report plans to increase investment in this area by 37% by 2025.
- Project managers are using AI tech to help mitigate project risks: 51% that use AI in project management say they use it for risk management.
- Project managers expect AI to continue to improve rapidly: Areas of expected greatest impact in the next 12 months are automation of tasks, predictive analytics, and generating status reports.
Retail and Customer Experience
57% Of Aussie Businesses Already Use Ai In Customer Service. Their Biggest Obstacle? Maintaining Consumer Trust
According to Capterra’s 2024 Customer Service Technology Survey of customer service professionals in Australia, 76% say that AI-enabled software has positively impacted customers overall, but over half (51%) say customer trust is the top challenge they face.
- Over half (57%) of Australian businesses now use AI-enhanced customer service tools
- Using customer service technology, over half of Australian companies (55%) have seen improved customer satisfaction (CSAT) scores.
- Maintaining customer trust (51%) and ensuring accurate information (42%) remain key challenges in AI adoption.
Social Media Influencers’ Influence Declines for Australian Online Shoppers
In today’s economic climate, with the rising cost of living, consumers are increasingly discerning purchases and consulting more for recommendations.
This Capterra survey unveils crucial insights into Australians’ online shopping behaviours, pinpointing key attributes shaping their purchasing decisions. The findings offer businesses invaluable consumer data to enhance strategies and drive higher conversions.
- Only 18% of Australian online shoppers trust reviews made by social media influencers, compared to the 76% who trust reviews from everyday social media users.
- 62% consider user reviews a vital factor in their online purchase decisions over the past year when looking for new products and services.
- 43% of users have blocked specific advertising or unfollowed brands due to excessive ads.
Low Prices Do Not Sway Gen Z Purchasing Decisions Despite Current Economic Climate
Despite the cost-of-living crisis in Australia, new research sheds light on the online shopping habits of Gen Zs, compared to other generations, when purchasing from different brands.
This recent survey by Capterra analyses online shopping behaviours and generational variances, offering valuable insights into the online buying journey, preferred channels, and key factors influencing purchase decisions like price, discounts, and quality across all generations.
- When making purchases, Gen Zs prioritise low prices (81%) less than millennials (87%) and older generations (92%).
- Only 10% of consumers, including Gen Zs, make purchases on social media. However, Gen Zs use multiple methods, including search engines (76%) and social media (47%), to seek new products or services.
- All age groups (70%) end up making purchases from individual retailer websites or applications, consistent across older generations (69%), millennials (71%) and Gen Zs (71%).
Human Resources
Aussie Job Seekers Show Growing Confidence in AI For Recruitment, But Questions Around Over-Reliance Remain
AI in recruitment offers undeniable benefits, but according to this Capterra study, some Australian job seekers feel that companies rely too much on automation, leading to impersonal experiences that can repel talent. Striking the right balance between human insight and AI efficiency is crucial for companies to attract top talent.
- 64% of Aussie job seekers believe they have a better chance of being hired if AI is used in recruiting and hiring processes
- 74% believe AI is generally less biased than humans when evaluating job candidates.
- A majority of job seekers are more likely to apply for a job if they have the option to talk to a human at any point in the application process (66%), and if the application states that all hiring decisions are made by humans (59%).
Employers Warned About Widespread AI Deception From Job Seekers
Australian job seekers (73%) are increasingly relying on artificial intelligence (AI) tools to increase their chances in a competitive job market, 15% higher than the global average, according to our research. How must employers adopt new recruitment strategies, such as the right AI detection tools?
- According to Australian job seekers who use AI in their job search, the top benefits of AI are being able to appear as a better job candidate (26%) and being able to apply to more jobs (21%).
- Job seekers that use AI complete more job applications and are far more likely to receive a job offer.
- 27% of Aussie job seekers have used AI to complete a test assignment or skills assessment, 24% have used AI to mass apply to jobs, and 22% have used AI to generate interview question answers.
Aussies Inclined to Sacrifice Pay to Work Remotely
With the transition from remote working to on-site arrangements underway for some employers in Australia, Capterra's survey findings shed light on employee preferences and explore whether Australian employees would opt for a pay cut to continue working remotely.
While work-life balance stands out as the main driver for remote work, the data emphasises the significance of additional benefits like flexible schedules and subsidised food, parking, and transportation in fostering a positive response to the potential shift.
- In Australia, 46% of employees work fully on-site, 41% follow a hybrid arrangement, and only 10% work entirely remotely—comprising just over half who enjoy the benefits of working away from the office.
- Over a third (35%) of employees have expressed they hope to work entirely remotely.
- Almost half (49%) of Australian employees say the most significant driver to work remotely is improving the work-life balance.
Australian Employees Demand Work Cost Compensation
With the rising cost of living, Australian employees are finding it a challenge to keep up with the cost of work. This Capterra survey revealed that employees are starting to demand and seek assistance from their companies to help sustain their work lives, whether they work on-site or remotely.
- Around 75% of Australian employees have observed that job-related expenses have increased in the last year, which is significantly higher than the 60% global average.
- 66% of employees believe that parking fees should be covered for on-site workers, and 74% feel that the employer should also pay for required clothing or uniforms.
- 71% of employees believe their salaries have not kept up with rising costs.
Early Promotions May Compromise Australian Companies
Middle managers in Australia are embracing new technology to navigate challenges within their roles. According to this Capterra survey, despite feeling overwhelmed, stressed, or burnt out, a notable number of managers are optimistic about leveraging artificial intelligence (AI) to streamline and automate tasks.
- 73% of respondents are overwhelmed, stressed or burnt out, with 77% aligning positively with artificial intelligence (AI) 's benefits in streamlining or automating tasks.
- 22% agreed that AI solutions are impactful in helping them become better managers, and another 20% believe that tools and technology can help automate particular tasks and improve their workload.
- 80% of middle managers have rarely or never received managerial training after being hired or promoted.
A Surge in International Connectivity in the Workplace
Australia’s international connectivity is thriving, as per this recent Capterra survey. It revealed that 60% of employees collaborate regularly with overseas counterparts and colleagues, fostering interconnected workplaces but bringing forth new challenges and opportunities for Australian businesses.
- 60% of employees collaborate regularly with counterparts and colleagues overseas.
- Only 15% of Australian employees rated work-life balance and company culture 10 out of 10, compared to 23% of U.S. respondents and 28% of respondents from India.
- 44% of respondents said the biggest challenge of collaborating with coworkers in other countries is the volatile work hours.
Small and medium-sized enterprises (SMEs)
Australia Behind Globally in Housing Affordability
Short-term rental platforms are seen as a contributing factor to the housing affordability crisis in Australia, but could technology help iron out the challenges they bring to the housing market?
- Australian tenants say higher prices (57%), increased competition (37%), and limited options (27%) are top challenges.
- 42% of Australian tenants that are aware of the impact of short-term rentals say rental prices have increased significantly in their area as a result.
- Australian tenants agree that limiting short-term rentals would help maintain a stable and sustainable housing market (85%) and local regulations should limit the proliferation of short-term rentals (83%).
Australia Leads the Way Globally with Rental Tech Experience
Australian tenants are accessing world-class property technology that forges a more efficient and seamless rental experience. A recent survey by leading software research site Capterra shows that more tenants are adopting tech that improves their daily experience with enhanced and digitised payment methods, security, smart energy, forms, and maintenance.
- 42% of property managers in Australia lack convenient tech solutions for renter
- 34% of tenants say privacy and data security concerns are a top challenge when using digital tools.
- 83% of tenants using digital tools with their rental property say they are satisfied or extremely satisfied with them.
Cybersecurity and IT
Confidence Soars Among Aussie Businesses Anticipating Robust Tech Investments in 2025
With technology adoption set to increase globally in 2025, Capterra surveyed business decision-makers in Australia about their current software purchase choices. We look at how companies can maximise their return on investment (ROI) with existing solutions, rectify any purchase regret and prevent it from happening again with future investments.
- Business growth looks positive for most Australian companies in 2025, as 85% predict a revenue increase of 5% to 15% or more.
- For businesses that experienced software purchasing regret, an ‘increase in costs’ (50%) and software ‘adoption difficulties’ (46%) were the main repercussions.
- Most companies (92%) will spend the same as they did in 2024, or even more, on software, in 2025.
Australian Businesses Increase IT Security Spending, With a Third Facing Ransomware Attacks in 2023
Businesses in Australia are actively improving their cybersecurity infrastructure to prevent potential attacks. Capterra's two-part survey findings reveal the biggest concerns around advanced email phishing attacks, how these attacks are major factors influencing companies’ drive to invest more in AI-driven solutions and the potential exposure to threats presented by weak password practices.
- A third (33%) of respondents experienced security breaches in 2023, with 51% being alarmed by companies' vulnerability to phishing attacks.
- More than half (58%) of Australian businesses reported an increase in IT security spending in 2023 compared to 2022, and 65% of companies will be allocating part of their IT budget to AI-driven cybersecurity measures.
- Almost half (45%) of respondents use the same password for multiple software or accounts.
