Keeping up with consumer behaviour trends offers invaluable insights for businesses to stay competitive. However, sudden shifts are inevitable due to factors, such as technological advancements and global events. We reviewed a selection of our most recent surveys to examine Australia’s consumer trends that local companies should consider to thrive in the ever-changing business landscape.
It’s been a challenging few years for many small to midsized enterprises (SMEs) as the world has had to respond quickly to unexpected changes and conditions in the global economy, such as the COVID-19 pandemic, climate change, and big inflation rises. Adjusting and adapting to changes in terms of marketing, pricing, communication, and sales can be tricky at the best of times and even more difficult in uncertain times.
We reviewed the data collected by Capterra on Australia’s consumer trends and compared it against similar markets around the world in France, Germany, the UK and Canada to analyse how global consumers adapt to these concerns. In doing so, we uncovered Australia’s consumer insight into the worries, preferences and habits emerging from these patterns.
Our recent eBook looks at these concerns and how audiences' preferences and behaviours shape the landscape for small business strategy. We also examine practical ways to react to these changes and use software and technology to your advantage.
In this eBook you’ll find out:
- How the cost of living crisis is affecting consumer habits
- Ways to improve the purchasing experience for your customers
- How to ensure customer trust upholds maximise data sharing
- The essential information customers want to know quickly in today's marketplace before making a purchase
We will also explain what you, as a small business owner, can do to react to consumer concerns effectively and what software tools can be used to respond most effectively.
Research methodology:
This Capterra Consumer Trends Report identifies four trends that are the result of six surveys commissioned by Capterra and its affiliate companies. This report includes data from online surveys conducted between January 2022 and June 2023. Each survey was sent to approximately 5000 consumers (1000 from each country). Participants are consumers living in the UK, Australia, Canada, France and Germany. The results derived will be representative of the participants who took the survey and not the entire country/region.
The complete methodology can be found in the eBook.
