--- description: In this article, Capterra looks at seven popular tools used for email marketing from Australia which can benefit email marketing strategies. Read more here. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Email marketing in Australia: 7 of the most popular tools --- # 7 most popular tools for email marketing in Australia Canonical: https://www.capterra.com.au/blog/3304/most-popular-tools-for-email-marketing-australia Published on 15/12/2022 | Written by Laura Burgess. ![7 most popular tools for email marketing in Australia](https://images.ctfassets.net/63bmaubptoky/3J35Afr97UVZiiWjVc0qUk/4591ef5fc0aae0f61913abe0d2a57748/email-marketing-australia-AU-CAP-header.png) > Email marketing campaigns are an important way to gain consumer interest. Software can help automate email marketing strategies and gather valuable insight on customer behaviour and preferences. This article lists seven of the most popular tools used in email marketing in Australia.  ----- ## Article Content Email marketing campaigns are an important way to gain consumer interest. Software can help automate email marketing strategies and gather valuable insight on customer behaviour and preferences. This article lists seven of the most popular tools used in email marketing in Australia. In this article1. ActivePipe2. Audience Republic3. iNewsletter4. Oncord5. Ortto6. Vision67. WhispirEmail marketing campaigns are a cost-effective way to communicate and listen to customers, while gaining actionable insights. Email marketing can be used as part of a first-party data strategy, as marketers can collect accurate, raw data, giving their company a competitive advantage. It may be challenging to manage customer data, but software tools can provide analytics and reporting capabilities to track these details. Email marketing tools can also be useful for handling email campaigns, mailing lists and subscriber management.The tools listed below are arranged in alphabetical order. We chose these software products based on the following criteria, and the full methodology can be found at the bottom of the article:Headquarters in AustraliaAustralian productsHighest domain ranking (DR)Highest search volume in AustraliaMost Popular Email Marketing Platforms1. ActivePipe  Masterclass on email marketing (source: ActivePipe)Ease of use: 3.7Customer service: 3.5Features: 3.6 Value for money: 3.5ActivePipe is an email marketing platform, specifically designed for real estate professionals. The software uses interactive surveys and behavioural data to identify real estate personas, such as first-time buyers, up- or down-sizers, investors and sellers. For example, a first-time buyer can receive content written by an expert tailored to buying a first home. ActivePipe's ‘smart match features’ automatically send lists of properties and open houses that match a client’s preferences. When a contact interacts with a property in an email, they are automatically followed up with information on upcoming open houses, price changes and when a property is sold. You can also customise your own content with a drag-and-drop builder tool to create on-brand emails with your images and text. Other notable features include placeholder tags for personalised messages, embedding video content from YouTube, and adding content from your blog site into the emails. The ActivePipe dashboard provides an overview of potential leads, home evaluations, highly engaged contacts, home viewings requests and popular properties. ActivePipe does not offer a free trial but additional details on the paid plans can be found on its official website Read more 2. Audience Republic  The all-in-one marketing platform built for events (source: Audience Republic)Ease of use: 5.0Customer service: 5.0Features: 4.5Value for money: 5.0Audience Republic is a marketing platform built specifically for events. It aims to help businesses sell tickets through increasing word-of-mouth, building an audience and unlocking customer insights. The tool can be integrated with ticketing, advertising and messaging platforms, such as Ticketmaster, Eventbrite and See Tickets. Data, such as ticket sales and registrations received from email campaigns, is stored in one place and may provide valuable customer insight to help with email marketing strategies. Other notable features include automatically connecting other platforms used to sync contacts or manually import them as a CSV file. You can create and save filters from targeting event attendees by running targeted adverts on social media, email blasts, messages and reports. The tool also enables you to build customer profiles so you know everything you need about event fans, including how much they have spent on tickets and their contact information. The tool does not offer a free trial but additional details on the paid plans can be found on its official website. Read more 3. iNewsletter  Introduction to iNewsletter (source: Naavi)Ease of use: 4.6 Customer service: 4.6Features: 4.4Value for money: 4.7iNewsletter is a cloud-based platform that can help you to publish, edit and distribute content for a multi-page email newsletter. The platform is useful if you have a lot of content to fit into a newsletter, especially for groups such as schools, churches, sporting clubs, real estate, finance and legal organisations.iNewsletter automates email campaigns and works across all digital devices, including iPad, mobile and desktop, without requiring extra design. If an error has been made within text that has already been sent out, it can be corrected and republished, and no one will notice. There is no need to resend a new version because the newsletter is a live document. You can clone pages, add full-screen photo galleries, and embed videos to the email template. Attachments, websites and surveys can also be shared within the newsletter. The platform enables several users to edit and upload content to the email template at any time. The data tool enables you to receive statistics on your subscribers. You can compare newsletter performance and see the most popular pages, including email opens, clicks and failures, which is valuable insight for an email marketing strategy. iNewsletter enables you to sign up for free, create an email newsletter template, and only pay when you publish. Additional information on payment plans can be found on their website. Read more 4. Oncord  How to use email marketing (source: Oncord)Ease of use: 4.9Customer service: 4.9Features: 4.9Value for money: 4.9Oncord is a website and digital marketing platform, which allows you to manage your site pages, create and send email campaigns and analyse the results. The software can be integrated with popular accounting and CRM solutions. The tools featured on Oncord work together in one platform to help manage digital marketing campaigns. The dashboard enables you to oversee your web presence, contact database, marketing campaigns and online store.The centralised contact database can show how users interact with your site and strategy when they receive an email as part of a marketing campaign. The platform has a built-in email marketing engine to send audience-targeted messages using any contact information or analytics data the system has collected. After an email campaign has been sent, you can see information about how well it has performed with a detailed report and insight into elements that were clicked in the email. Oncord does not offer a free trial but additional details on the paid plans can be found on its official website. Read more 5. Ortto Introduction to Ortto (source: Ortto)Ease of use: 4.5Customer service: 4.5Features: 4.3Value for money: 4.4Ortto is a marketing tool that provides uniform customer data on a single platform and helps marketers to communicate with their audience. Ortto enables you to activate and engage audiences with personalised customer journeys across multi-channels. It collates data and analytics that can help you answer consumer queries. Ortto can sync and be integrated with other platforms. Notable features include customisable and intuitive templates for email marketing campaigns. You can A/B test campaigns, get help from AI to write engaging email subject lines, and use advanced deliverability options like staggered send. The built-in template manager can help you design an email that enables you to stay on brand. There are advanced scheduling features, including local time zone delivery where you can see your sent emails on the calendar review. You can visualise your campaign results, thanks to the built-in reporting capabilities. Oncord comes with a free trial and enables you to create an account for 14 days. Additional details on the paid plan can be found on its site. Read more 6. Vision6 Grow your business with Vision6 Email and SMS Marketing (source: Vision6)Ease of use: 4.5Customer service: 4.8Features: 4.4Value for money: 4.7Vision6 is an email and SMS marketing platform, which enables you to create email campaigns on any device. The drag-and-drop editor allows you to design emails to entice consumers, using either professional templates or alternatively you can create your own. The built-in collaboration tool enables you to plan, organise and coordinate feedback from your emails. You can then measure and optimise your campaigns with real-time insights and reporting. Vision6 encourages users to turn website visitors into leads thanks to the customisable web forms embedded into their emails or Facebook page. Using CRM tools, you can send personalised messages that automatically react to user data. Vision6 comes with a free trial, and additional details on payment plans can be found on the website.  Visit Website 7. Whispir  Whispir How To: Bulk Message (source: Whispir)Ease of use: 4.3Customer service: 4.8Features: 4.4Value for money: 4.4Whispir is a communication management platform and all-in-one messaging tool. You can engage with your audience by sending SMS, emails, and forms and also connect via social media platforms. Whispir enables you to create an automated communication workflow between devices, systems and customers. You can engage with customers over the most relevant channel and with the most suitable media. You can automatically follow up on the customer’s experience, asking questions to get their valuable feedback. Whispir enables you to do this with a drag-and-drop interface with designed templates. The tool enables you to integrate data from your CRM databases to access every customer's latest profile, contact and preference information. Whispir allows you to build your own contact lists, or the tool can do it for you with criteria that you choose. The tool generates an up-to-the-minute contact list every time you send an email. You can showcase your brand's look and feel in the ‘message studio’ by dragging and dropping the components you need (maps, video, checklists, etc,.) and then you can save the template. Whispir has a 14-day free trial, and additional details on payment plans can be found on their website. Read more Looking for email marketing tools? Visit our catalogue. ## Disclaimer > MethodologyTo select the products mentioned in this article, we considered those with:Headquarters in AustraliaAustralian productsMeet our email marketing software definition: Email marketing software helps users leverage their email channel to deliver and optimise marketing messages —such as brand newsletters or contextually relevant, real-time and personalised communications— in support of multichannel engagement across the customer life cycle. Tools that met the market definition were also evaluated by their domain rating (DR) combined with popularity when comparing their average monthly search volume. They also have the following core features:Email campaign managementMailing list managementSubscriber management ## About the author ### Laura Burgess Laura is a Content Analyst at Capterra, researching and giving insight on tech trends to help SMEs. Graduate of Bath Spa University, UK. ## Related Software - [ActivePipe](https://www.capterra.com.au/software/205661/activepipe) — 3.9/5 (9 reviews) - [Audience Republic](https://www.capterra.com.au/software/178338/audience-republic) — 4.4/5 (8 reviews) - [iNewsletter](https://www.capterra.com.au/software/164923/inewsletter) — 4.7/5 (50 reviews) - [Oncord](https://www.capterra.com.au/software/199343/oncord) — 5.0/5 (13 reviews) - [Ortto](https://www.capterra.com.au/software/131879/autopilot) — 4.6/5 (112 reviews) - [Vision6](https://www.capterra.com.au/software/154672/vision6) — 4.7/5 (56 reviews) - [Whispir](https://www.capterra.com.au/software/173457/whispir) — 4.3/5 (45 reviews) ## Related Categories - [Advertising Agency Software](https://www.capterra.com.au/directory/30736/advertising-agency/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Marketing Automation Software](https://www.capterra.com.au/directory/6/marketing-automation/software) - [SMS Marketing Software](https://www.capterra.com.au/directory/30842/sms-marketing/software) - [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software) ## Related Articles - [How To Get Customers To Review Your Business Online](https://www.capterra.com.au/blog/1287/customers-review-business-online) - [How to host a virtual home tour in 7 easy steps](https://www.capterra.com.au/blog/1571/host-a-successful-virtual-house-tour-guide) - [A step-by-step guide: How to create a live webinar](https://www.capterra.com.au/blog/1447/guide-create-ultimate-live-webinar) - [4 research-backed strategies to boost conversions by leveraging an eCommerce tech stack](https://www.capterra.com.au/blog/6492/data-driven-strategies-to-increase-online-conversions) - [How to Create an Instagram Business Account: The Easy Guide](https://www.capterra.com.au/blog/1322/create-instagram-business-account-easy-guide) ## Links - [View on Capterra](https://www.capterra.com.au/blog/3304/most-popular-tools-for-email-marketing-australia) - [Blog](https://www.capterra.com.au/blog) - [Home](https://www.capterra.com.au/) ----- ## Structured Data