--- description: We explain how to get customers to review your business. Plus, we reveal what shoppers expect to learn from the information shared about your business. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: How To Get Customers To Review Your Business Online: A Quick Guide --- # How To Get Customers To Review Your Business Online Canonical: https://www.capterra.com.au/blog/1287/customers-review-business-online Published on 06/02/2020 | Written by Caroline Rousseau, Anna Hammond. ![How To Get Customers To Review Your Business Online](https://images.ctfassets.net/63bmaubptoky/5_EnLKKEYt2pzoU84emiAXa4A82FkBIQPq4lGcl5XiE/89620ec37c015459939618c8c6704be0/how-to-get-customers-to-review-your-business-online.png) > No business feels indifferent toward customer reviews—especially, SMEs. Positive or negative, it’s hard not to have an emotional reaction. ----- ## Article Content No business feels indifferent toward customer reviews—especially, SMEs. Positive or negative, it’s hard not to have an emotional reaction.From the consumer’s point of view, it is a way of ensuring that they make the right choice when making a purchase. But for SMEs, it is a way to take the pulse of its business, measure its popularity and attract new customers. It is then a question of setting up a strategy to track down and analyse customer opinions distributed on the web. In this article, we explain how to get customers to review your business and reveal what Aussie shoppers expect to learn from the information shared about your business.How many customer reviews should small businesses aim for?There are two obvious concepts that will quickly lead to unprompted online reviews: offering an extremely good service, software or product, or an extremely bad one. Between these two extremes, businesses can take a certain level of control. It can be a daunting task trying to obtain your first customer review, particularly if some of your competitors have hundreds. However, small businesses needn’t feel such pressure. Having just five reviews on a product review site is enough to catch the eye of potential customers. The ideal number is between five and twenty reviews, according to our survey.The importance of customer reviews on the InternetLast September, we surveyed Australian buyers to look into the importance of online reviews to Australian customers. The survey revealed that customer reviews have a considerable influence on buying behaviour.Here are some key findings:98% of Australian’s check online reviews before making a purchase.84% have left a review at least once in their life.More than half of Australians who leave a review did so because they were asked. More results can be found in the infographic below:There are a few types of platforms that enable you to collect software product reviews, including:Google My BusinessProduct review sitesSocial media platforms.How to get customers to review your businessToday, we offer a list of ten proven tips that will allow you to collect your first customer review. Alternatively, you can use them to obtain more\!1. Set up an automated email campaignAsk your customers to share their opinion right after their purchase or your service. A simple,  email automation that invites the recipient to answer a few questions (or to give a star-rating) is sufficient. 2. Send a customer satisfaction questionnaireIf you already have tools that allow you to understand the  satisfaction rate of your customers, why not ask happy customers to share their experiences? Australian shoppers want to make the buying decisions of other customers easier. 3. Publish on social mediaIf you have a presence on social networks, it is worth posting a message for your followers. If they have time to scroll, they will have five minutes to evaluate you\!4. Offer an incentiveOffer a reward to the first few customers who leave an online review, be it the initial ten or hundred. Test several types of rewards (no need to spend a lot) and see which works best. Depending on your field of activity, this can be a voucher or reduction, or free access to your product. 5. Post a call-to-action on your siteDynamic content allows you to target existing customers to leave a review through a simple message at the bottom of your homepage or product listing. Only your customers see this message, rather than all site visitors. So you will collect the opinion of people who already know your product. Look for a marketing automation software that includes dynamic marketing as part of its platform.6. Leverage Live Chat If your company has a  chatbox application integrated into its website, you can ask customers for a review. Program the pop-up chatbot at the right time: we are naturally more willing to make a gesture in a serene moment. Instagram, for example, occasionally asks its users to rate the app after posting an image on its network. 7. Collect reviews during an eventDoes your business participate in events? Take the opportunity to invite visitors who use your platform to assess your business on a tablet or laptop on your stand. You can then point them to your landing page on product review sites or social media pages.8. Print out leafletsIf your business involves a physical location (a cafe or coworking space, for example, or simply the reception desk), a small card printed with the appropriate message will subtly attract the attention of customers.9. Ask your account managers for supportYour sales team and account managers can ask customers directly to share their opinions. Your team understand the history of customers, and can politely ask for a review. Try asking for the review at the end of a successful client call. Prepare the links to your relevant reviews sites ahead of time, so you can share immediately afterwards. As they say, strike while the iron is hot\!10. Make the process as simple as possibleKeep this in mind: the simpler the procedure, the easier it will be to get your customers to leave a review. Include a link to your reviews landing page across all your customer touchpoints.Remember:Not all reviews have to be positive. Negative reviews can actually benefit a business in several ways. Perfection does not exist, and having only 5-star reviews may seem unauthentic. Plus, what is negative for one buyer is not necessarily negative for another. In the event of a negative review, here’s how our survey respondents said they’d prefer businesses to react:You now know how to get customers to review your business, so why not give them a friendly nudge. Check out Capterra’s directory of the top review management software platforms today. ## About the authors ### Caroline Rousseau Caroline Rousseau es editora de contenido en Capterra. Caroline, anteriormente analista de contenidos, ha elaborado, redactado y editado durante los últimos cinco años estudios de investigación sobre tendencias en tecnología, oportunidades y retos para las pymes. Su trabajo ha sido publicado en medios franceses de primer nivel como Le Monde, L’Express y Le Figaro, entre otras publicaciones. Su experiencia adquirida como diseñadora gráfica, traductora y especialista en LQA en diversas industrias confluyó en un conjunto de habilidades que le permiten crear contenido de calidad sobre los asuntos empresariales de actualidad. Entre los intereses personales de Caroline destacan la literatura y el arte. Es una apasionada de Albert Camus, las novelas gráficas y el dibujo. ### Anna Hammond Anna was an analyst for Capterra. ## Related Categories - [Accounting Software](https://www.capterra.com.au/directory/1/accounting/software) - [Collaboration Software](https://www.capterra.com.au/directory/15/collaboration/software) - [CRM Software](https://www.capterra.com.au/directory/2/customer-relationship-management/software) - [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software) - [Project Management Software](https://www.capterra.com.au/directory/30002/project-management/software) ## Related Articles - [How to manage workplace health and safety risks](https://www.capterra.com.au/blog/3310/how-to-manage-workplace-health-and-safety-risks) - [Top 5 webinar platforms and their key features](https://www.capterra.com.au/blog/2630/top-webinar-platforms-and-key-features) - [Consumer data privacy: 84% of online shoppers want more control over how companies use their personal information](https://www.capterra.com.au/blog/3232/consumer-data-privacy-research-australia) - [A third of employees would take a pay cut to work fully remotely: What would encourage a return to office?](https://www.capterra.com.au/blog/6468/strategy-for-return-to-office-australia) - [Climate change strategies: What actions are Australian companies taking?](https://www.capterra.com.au/blog/3461/climate-change-strategies-in-Australia-for-SMEs) ## Links - [View on Capterra](https://www.capterra.com.au/blog/1287/customers-review-business-online) - [Blog](https://www.capterra.com.au/blog) - [Home](https://www.capterra.com.au/) ----- ## Structured Data