---
description: Learn more about Salesforce Marketing Cloud price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Salesforce Marketing Cloud Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Salesforce Marketing Cloud](/software/7723/salesforce-marketing-cloud) > [Salesforce Marketing Cloud Alternatives](https://www.capterra.com.au/alternatives/7723/salesforce-marketing-cloud)

# Alternatives to Salesforce Marketing Cloud

Canonical: https://www.capterra.com.au/alternatives/7723/salesforce-marketing-cloud

> Explore the top alternatives to Salesforce Marketing Cloud. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **EngageBay CRM** — 4.7/5 (907 reviews) — AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.
   - [View profile](https://www.capterra.com.au/software/178819/engagebay-marketing)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/178819/salesforce-marketing-cloud/vs/engagebay-marketing)
2. **HubSpot CRM** — 4.5/5 (4451 reviews) — Customer relationship management solution that helps businesses organize, track, and build relationships with leads and customers.
   - [View profile](https://www.capterra.com.au/software/152373/hubspot-crm)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/152373/salesforce-marketing-cloud/vs/hubspot-crm)
3. **Salesforce Sales Cloud** — 4.4/5 (18768 reviews) — Bring together CRM apps for sales, service, marketing, commerce, AI, and more in one integrated solution.
   - [View profile](https://www.capterra.com.au/software/61368/salesforce)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/61368/salesforce-marketing-cloud/vs/salesforce)
4. **Zoho CRM** — 4.3/5 (6964 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
   - [View profile](https://www.capterra.com.au/software/155928/zoho-crm)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/155928/salesforce-marketing-cloud/vs/zoho-crm)
5. **Dynamics 365** — 4.4/5 (5811 reviews) — Dynamics 365 offers integrated business management solution that automates financial, customer relationship and supply chain processes.
   - [View profile](https://www.capterra.com.au/software/157279/dynamics-365)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/157279/salesforce-marketing-cloud/vs/dynamics-365)
6. **Bigin by Zoho CRM** — 4.7/5 (724 reviews) — Customer relationship management solution that helps buswinesses manage sales pipelines, deals, tickets, email marketing, and more.
   - [View profile](https://www.capterra.com.au/software/204998/bigin-by-zoho-crm)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/204998/salesforce-marketing-cloud/vs/bigin-by-zoho-crm)
7. **Kylas Sales CRM** — 4.8/5 (573 reviews) — Enterprise-grade CRM for growing businesses. Kylas is easy to use CRM \& offers UNLIMITED Users. Best part? You can go live in 2 weeks\!
   - [View profile](https://www.capterra.com.au/software/210630/kylas)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/210630/salesforce-marketing-cloud/vs/kylas)
8. **Brevo** — 4.6/5 (3408 reviews) — Brevo is a software that offers businesses with email/SMS marketing, automation, CRM, live chat, and transactional email tools.
   - [View profile](https://www.capterra.com.au/software/132996/brevo)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/132996/salesforce-marketing-cloud/vs/brevo)
9. **ActiveCampaign** — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
   - [View profile](https://www.capterra.com.au/software/79367/activecampaign)
   - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/79367/salesforce-marketing-cloud/vs/activecampaign)
10. **Pipedrive** — 4.5/5 (3042 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
    - [View profile](https://www.capterra.com.au/software/132666/pipedrive)
    - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/132666/salesforce-marketing-cloud/vs/pipedrive)
11. **Mailchimp** — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
    - [View profile](https://www.capterra.com.au/software/110228/mailchimp)
    - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/110228/salesforce-marketing-cloud/vs/mailchimp)
12. **eWay-CRM** — 4.5/5 (820 reviews) — The best CRM with an  embedded project management module. Keep everything in one software.
    - [View profile](https://www.capterra.com.au/software/152769/eway-crm)
    - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/152769/salesforce-marketing-cloud/vs/eway-crm)
13. **Nutshell** — 4.4/5 (619 reviews) — Nutshell is a sales, marketing and engagement platform that helps B2B organizations work together to win more deals.
    - [View profile](https://www.capterra.com.au/software/144340/nutshell)
    - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/144340/salesforce-marketing-cloud/vs/nutshell)
14. **Odoo** — 4.2/5 (1294 reviews) — Odoo is an all-in-one open-source business platform for CRM, Sales, Accounting, Website, eCommerce, POS, Inventory, HR, and more.
    - [View profile](https://www.capterra.com.au/software/135618/odoo)
    - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/135618/salesforce-marketing-cloud/vs/odoo)
15. **Bitrix24** — 4.2/5 (984 reviews) — High-end solution designed for sales, collaboration, communication, social networking, and project management.
    - [View profile](https://www.capterra.com.au/software/113540/bitrix24)
    - [Compare vs Salesforce Marketing Cloud](https://www.capterra.com.au/compare/7723/113540/salesforce-marketing-cloud/vs/bitrix24)

## Related Categories

- [Email Marketing Software](https://www.capterra.com.au/directory/30013/email-marketing/software)
- [Social Media Marketing Tools](https://www.capterra.com.au/directory/30781/social-media-marketing/software)
- [Social Media Management Tools](https://www.capterra.com.au/directory/30939/social-media-management/software)
- [Data Management Software](https://www.capterra.com.au/directory/32261/data-management-platforms/software)
- [Lead Generation Software](https://www.capterra.com.au/directory/30963/lead-generation/software)

## Links

- [View on Capterra](https://www.capterra.com.au/alternatives/7723/salesforce-marketing-cloud)
- [View Product Profile](https://www.capterra.com.au/software/7723/salesforce-marketing-cloud)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/alternatives/7723/salesforce-marketing-cloud> |
| de-AT | <https://www.capterra.at/alternatives/7723/salesforce-marketing-cloud> |
| de-CH | <https://www.capterra.ch/alternatives/7723/salesforce-marketing-cloud> |
| en | <https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/7723/salesforce-marketing-cloud> |
| en-AU | <https://www.capterra.com.au/alternatives/7723/salesforce-marketing-cloud> |
| en-CA | <https://www.capterra.ca/alternatives/7723/salesforce-marketing-cloud> |
| en-GB | <https://www.capterra.co.uk/alternatives/7723/salesforce-marketing-cloud> |
| en-IE | <https://www.capterra.ie/alternatives/7723/salesforce-marketing-cloud> |
| en-IL | <https://www.capterra.co.il/alternatives/7723/salesforce-marketing-cloud> |
| en-IN | <https://www.capterra.in/alternatives/7723/salesforce-marketing-cloud> |
| en-NZ | <https://www.capterra.co.nz/alternatives/7723/salesforce-marketing-cloud> |
| en-SG | <https://www.capterra.com.sg/alternatives/7723/salesforce-marketing-cloud> |
| en-ZA | <https://www.capterra.co.za/alternatives/7723/salesforce-marketing-cloud> |
| es | <https://www.capterra.es/alternatives/7723/salesforce-marketing-cloud> |
| es-AR | <https://www.capterra.com.ar/alternatives/7723/salesforce-marketing-cloud> |
| es-CL | <https://www.capterra.cl/alternatives/7723/salesforce-marketing-cloud> |
| es-CO | <https://www.capterra.co/alternatives/7723/salesforce-marketing-cloud> |
| es-CR | <https://www.capterra.co.cr/alternatives/7723/salesforce-marketing-cloud> |
| es-DO | <https://www.capterra.do/alternatives/7723/salesforce-marketing-cloud> |
| es-EC | <https://www.capterra.ec/alternatives/7723/salesforce-marketing-cloud> |
| es-MX | <https://www.capterra.mx/alternatives/7723/salesforce-marketing-cloud> |
| es-PA | <https://www.capterra.com.pa/alternatives/7723/salesforce-marketing-cloud> |
| es-PE | <https://www.capterra.pe/alternatives/7723/salesforce-marketing-cloud> |
| fr | <https://www.capterra.fr/alternatives/7723/salesforce-marketing-cloud> |
| fr-BE | <https://fr.capterra.be/alternatives/7723/salesforce-marketing-cloud> |
| fr-CA | <https://fr.capterra.ca/alternatives/7723/salesforce-marketing-cloud> |
| fr-LU | <https://www.capterra.lu/alternatives/7723/salesforce-marketing-cloud> |
| it | <https://www.capterra.it/alternatives/7723/salesforce-marketing-cloud> |
| ja | <https://www.capterra.jp/alternatives/7723/salesforce-marketing-cloud> |
| ko | <https://www.capterra.co.kr/alternatives/7723/salesforce-marketing-cloud> |
| nl | <https://www.capterra.nl/alternatives/7723/salesforce-marketing-cloud> |
| nl-BE | <https://www.capterra.be/alternatives/7723/salesforce-marketing-cloud> |
| pt | <https://www.capterra.com.br/alternatives/7723/salesforce-marketing-cloud> |
| pt-PT | <https://www.capterra.pt/alternatives/7723/salesforce-marketing-cloud> |
| sv | <https://www.capterra.se/alternatives/7723/salesforce-marketing-cloud> |

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