---
description: Learn more about Google Marketing Platform price, benefits, and disadvantages for businesses in Australia. Read reviews from verified users and discover similar tools that fit your business needs.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Google Marketing Platform Cost & Reviews - Capterra Australia 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/30736/advertising-agency/software) > [Google Marketing Platform](/software/213341/google-marketing-platform) > [Google Marketing Platform Alternatives](https://www.capterra.com.au/alternatives/213341/google-marketing-platform)

# Alternatives to Google Marketing Platform

Canonical: https://www.capterra.com.au/alternatives/213341/google-marketing-platform

> Explore the top alternatives to Google Marketing Platform. Compare features, ratings, and reviews to find the best software for your needs.

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## Top Alternatives

1. **Google Ads** — 4.4/5 (1006 reviews) — Google Ads is an online advertising solution that helps businesses reach new customers via Google Search, YouTube, \& other sites.
   - [View profile](https://www.capterra.com.au/software/213339/google-ads)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/213339/213341/google-ads/vs/google-marketing-platform)
2. **Brevo** — 4.6/5 (3408 reviews) — Brevo is a software that offers businesses with email/SMS marketing, automation, CRM, live chat, and transactional email tools.
   - [View profile](https://www.capterra.com.au/software/132996/brevo)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/132996/213341/brevo/vs/google-marketing-platform)
3. **Mailchimp** — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
   - [View profile](https://www.capterra.com.au/software/110228/mailchimp)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/110228/213341/mailchimp/vs/google-marketing-platform)
4. **MailerLite** — 4.7/5 (2256 reviews) — From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite.
   - [View profile](https://www.capterra.com.au/software/136603/mailerlite)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/136603/213341/mailerlite/vs/google-marketing-platform)
5. **ActiveCampaign** — 4.6/5 (2561 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
   - [View profile](https://www.capterra.com.au/software/79367/activecampaign)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/79367/213341/activecampaign/vs/google-marketing-platform)
6. **HubSpot Marketing Hub** — 4.5/5 (6220 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
   - [View profile](https://www.capterra.com.au/software/171840/hubspot-marketing)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/171840/213341/hubspot-marketing/vs/google-marketing-platform)
7. **Lebesgue** — 4.9/5 (43 reviews) — AI analytics for e-commerce growth. Unifies store, ads, competitor \& 1st party data. Get clear steps to boost marketing ROI.
   - [View profile](https://www.capterra.com.au/software/1019489/lebesgue)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/213341/1019489/google-marketing-platform/vs/lebesgue)
8. **Omnisend** — 4.7/5 (836 reviews) — Omnisend is an email marketing tool for eCommerce brands to boost revenue with automation, SMS features, and integrations.
   - [View profile](https://www.capterra.com.au/software/153508/omnisend)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/153508/213341/omnisend/vs/google-marketing-platform)
9. **Semrush** — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
   - [View profile](https://www.capterra.com.au/software/151962/semrush)
   - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/151962/213341/semrush/vs/google-marketing-platform)
10. **Similarweb** — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
    - [View profile](https://www.capterra.com.au/software/148472/similarweb-pro)
    - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/148472/213341/similarweb-pro/vs/google-marketing-platform)
11. **Constant Contact** — 4.3/5 (2912 reviews) — Constant Contact is an email marketing software that helps businesses create and send marketing campaigns to achieve business goals.
    - [View profile](https://www.capterra.com.au/software/31898/constant-contact)
    - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/31898/213341/constant-contact/vs/google-marketing-platform)
12. **Klips** — 4.7/5 (192 reviews) — Klipfolio Klips is a powerful dashboard and reporting tool used by thousands of small and mid-sized businesses.
    - [View profile](https://www.capterra.com.au/software/130237/klipfolio-dashboard)
    - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/130237/213341/klipfolio-dashboard/vs/google-marketing-platform)
13. **iContact** — 4.5/5 (603 reviews) — Our easy-to-use platform provides you with the tools to grow your business. Get iContact Free by visiting iContact.com, link in bio.
    - [View profile](https://www.capterra.com.au/software/31513/icontact)
    - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/31513/213341/icontact/vs/google-marketing-platform)
14. **TapClicks** — 4.3/5 (175 reviews) — A Unified Marketing Platform Powered by Data and Driven by Automated Intelligence
    - [View profile](https://www.capterra.com.au/software/145227/tapclicks)
    - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/145227/213341/tapclicks/vs/google-marketing-platform)
15. **Adalysis** — 4.6/5 (117 reviews) — Scale your PPC performance, not your workload. Adalysis offers auditing, monitoring, optimization and automation tools. Free trial.
    - [View profile](https://www.capterra.com.au/software/173311/adalysis)
    - [Compare vs Google Marketing Platform](https://www.capterra.com.au/compare/173311/213341/adalysis/vs/google-marketing-platform)

## Related Categories

- [Advertising Agency Software](https://www.capterra.com.au/directory/30736/advertising-agency/software)
- [Demand Side Platform (DSP) Software](https://www.capterra.com.au/directory/32756/demand-side-platform-%28dsp%29/software)
- [Reporting Tools](https://www.capterra.com.au/directory/30053/reporting/software)
- [Survey Software](https://www.capterra.com.au/directory/30092/survey/software)
- [Data Visualisation Tools](https://www.capterra.com.au/directory/30696/data-visualization/software)

## Links

- [View on Capterra](https://www.capterra.com.au/alternatives/213341/google-marketing-platform)
- [View Product Profile](https://www.capterra.com.au/software/213341/google-marketing-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.capterra.com/p/213341/Google-Marketing-Platform/alternatives/> |
| en-AE | <https://www.capterra.ae/alternatives/213341/google-marketing-platform> |
| en-AU | <https://www.capterra.com.au/alternatives/213341/google-marketing-platform> |
| en-CA | <https://www.capterra.ca/alternatives/213341/google-marketing-platform> |
| en-GB | <https://www.capterra.co.uk/alternatives/213341/google-marketing-platform> |
| en-IE | <https://www.capterra.ie/alternatives/213341/google-marketing-platform> |
| en-IL | <https://www.capterra.co.il/alternatives/213341/google-marketing-platform> |
| en-IN | <https://www.capterra.in/alternatives/213341/google-marketing-platform> |
| en-NZ | <https://www.capterra.co.nz/alternatives/213341/google-marketing-platform> |
| en-SG | <https://www.capterra.com.sg/alternatives/213341/google-marketing-platform> |
| en-ZA | <https://www.capterra.co.za/alternatives/213341/google-marketing-platform> |

-----

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